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BPL Mobile Launches the BlackBerry Curve in Mumbai


Mumbai and Waterloo, ON - BPL Mobile, Mumbai’s leading cellular service provider and Research In Motion (Nasdaq: RIMM: TSX: RIM), a global leader in wireless innovation, today announced the launch of the BlackBerry® Curve™ 8300 smartphone in Mumbai. Being a single circle operator, BPL Mobile currently empowers over one million subscribers with wireless services and will now offer the innovative BlackBerry® solution to customers in the Mumbai region.

The BlackBerry Curve 8300 smartphone from BPL Mobile is packed with features, offering a unique blend of communications, multimedia and web capabilities. The well-rounded BlackBerry Curve smartphone appeals to a broad audience and is valuable for both business and leisure. BPL Mobile is targeting this smartphone and service predominantly at young professionals in the 25-35 age group who want to maintain a balance between work and fun and are looking for a phone that can enhance productivity, communications and fun in their work and personal life.

Commenting on the BlackBerry Curve 8300 smartphone launch, Mr. S. Subramaniam, CEO – BPL Mobile said, “BlackBerry smartphones are trusted by mobile professionals globally and we are very excited to offer the BlackBerry Curve 8300 smartphone to our subscribers. From our consumer insight, it is evident that today’s young, energetic and on-the-move professionals seek a single handset that can keep them connected and productive yet help them unwind with entertainment features. Our endeavour is to cater to this demand by helping these mobile professionals manage their busy lives and maintain their ’Work Hard, Play Hard’ lifestyle. We are confident that our subscribers will benefit from this new offering.”

Norm Lo, Vice President of Asia Pacific at Research In Motion said, "We are pleased to be working with BPL Mobile to bring the BlackBerry Curve 8300 smartphone to their customers in Mumbai. The BlackBerry Curve 8300 smartphone is an exceptional choice for customers that want to stay connected to the information and people that matter most.”

With its stylish finish, large display, easy-to-use full QWERTY keyboard and intuitive trackball navigation system, the BlackBerry Curve 8300 smartphone looks as great as it performs. Its ultra-bright 320x240 display brings images and video to life and its innovative light sensing technology automatically adjusts backlighting levels for optimal viewing in indoor, outdoor and dark environments.

The BlackBerry Curve 8300 smartphone offers BPL Mobile’s customers a range of advanced multimedia features with the proven and popular BlackBerry Smartphone experience. It comes with a 2 megapixel camera, complete with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. Photos can be shared easily and instantly by email, MMS or BlackBerry® Messenger and can also be transferred over Bluetooth® or USB cable.

The BlackBerry Curve 8300 smartphone also includes the Roxio® Media Manager for BlackBerry® desktop software, which allows users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create play lists and automatically copy or convert pictures, music and videos for optimal playback on the BlackBerry Curve.

BPL Mobile will offer the BlackBerry Curve 8300 smartphone to individuals and small businesses on the BlackBerry® Internet Service, which allows users to access up to ten supported personal email accounts (including most popular ISP email accounts) from a single device.

For corporate customers, BlackBerry® Enterprise Server tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments and features a broad set of IT policy controls that allows IT departments to manage deployments.


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