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AMD Virtual Experience (AVE) Expanded Through Interactivity Enhancements and Technology Partner Participation


Participation doubles as improved AVE functionality lets technology leaders better demonstrate quad-core solutions—

Sunnyvale, Calif.-AMD (NYSE: AMD) today announced wider adoption and significant enhancements for the AMD Virtual Experience ( This content-rich virtual tradeshow provides visitors a unique visual experience with even broader access to supplier and vendor buying decision information, as well as the latest on controlling energy consumption in the datacenter.

Major technology industry leaders are embracing the interactive, online environment to raise visibility of their solutions based on AMD Opteron™ processors, including the newly introduced Quad-Core AMD Opteron processors. Booths are now funded primarily by the participating technology partners, representing a change in business model since the site was introduced in September 2006.

“AMD has an unwavering focus on fostering connections to solve IT datacenter challenges, and, as such, our role as the catalyst for bringing together industry leaders has resulted in a cost-effective, yet undeniably personal alternative to the traditional tradeshow,” said Bob Brewer, corporate vice president, Marketing and Strategy, Computing Solutions Group, AMD. “As an interactive 3D environment, the AMD Virtual Experience is a natural extension of AMD technology, which enables the ultimate visual experience.”

Today’s latest enhancements include an expansion of user navigational control and features, such as a one-on-one chat application, increased video and collateral search capabilities, and virtual vendor shops. Registrants continue to be empowered to steer their own course, choose information of interest, participate in demos, download white papers and observe the keynotes at any time they wish – 24 hours a day, seven days a week – all from the comfort of their PC. Additional content, as well as new booths from technology partners, will continue to be rolled out over the next six months.

“Providing rich information to our customers, wherever and whenever they want it is a cornerstone in Dell’s commitment to help customers simplify the way they buy, deploy and manage their IT,” said Brad Anderson, senior vice president, Dell Product Group. “Quite simply, our close collaboration with AMD is helping us increase our virtual presence and impact on the market.”

The already heavily populated interface has received more than one million unique visitors and has delivered more than 600,000 downloaded pieces of collateral since its introduction last year. By increasing the number of leading technology partners and incorporating text and video content search capabilities, the visitors’ virtual experience is even better, helping them to quickly access information tailored to their specific needs and interests. Technology partners participating in the site for the first time are Appro, Cray, Dell, Egenera, Lenovo, Rackable Systems, Verari Systems and VMware.

“The Lenovo ThinkCentre A61e ultra small form factor desktop with choices of the energy-efficient, 45-watt AMD Athlon™ X2 dual-core processor and single-core AMD Sempron™ processor demonstrates our joint collaboration in providing an extensive menu of environmentally responsible, energy-efficient technology choices,” said Tom Tobul, executive director, Emerging Products Marketing, Lenovo. “And working with AMD to provide timely and useful information in one place to aid a visitor’s buying decision is exactly where we want to be to showcase our innovative ThinkCentre A61e desktop solutions.”


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