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The CWs New Drama Gossip Girl Wins Its Target Demos of Women 18-34, Teens and Female Teens


WEBWIRE

The CWs new sensation, Gossip Girl, premiered last night, winning the 9 p.m. - 10 p.m. hour in the shows target demos of women 18-34, teens (2.9/10) and female teens, according to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 19, 2007.

Gossip Girl outperformed last seasons premiere of One Tree Hill in adults 18-34 (2.2/7, +5%), women 18-34 (3.3/9, +14%), women 18-49 (2.3/6, +5%) and female teens (5.3/17, +56%).

Gossip Girl also retained more of the adults 18-34 (79%) and women 18-34 (79%) audience than any show to premiere following Americas Next Top Model ever. Gossip Girl also retained 93% of Top Models female teen audience.

Overall, the premieres of Top Model and Gossip Girl led The CW to a Wednesday night win among adults 18-34 (2.5/8-tie), women 18-34 (3.7/11), teens (3.1/12), female teens (5.5/19).

By comparison, Gossip Girls debut scored stronger female teen ratings (5.3/17) than the series debuts of The OC, One Tree Hill, Gilmore Girls, and Buffy the Vampire Slayer. And in women 18-34, the Gossip Girl debut (3.3/9) topped the series openers of One Tree Hill, Gilmore Girls, and Buffy the Vampire Slayer, and came in just 0.1 behind the launch of The OC.

Americas Next Top Model returned in winning fashion, ranking first from 8 p.m. - 9 p.m. in adults 18-34 (2.8/10), women 18-34 (4.2/12), teens (3.3/13) and female teens (5.7/20), against series premieres and tough original competition.

Last nights one-hour premiere of Top Model improved over the first hour of last Falls debut by 6% in viewers (5.2mil), 4% in adults 18-49 (2.5/8) and 36% in female teens (5.7/20)

The CW scored big in the major markets around the country with the premieres of Americas Next Top Model and Gossip Girl. Among adults 18-34, The CW was the number one network on Wednesday in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, D.C. and Detroit. Among women 18-34 in the major markets, The CW was first in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Washington, D.C., Atlanta and Detroit.

In adults 18-49, The CW affiliates won Wednesday night in New York, Los Angeles and Chicago. And with women 18-49, The CW was first in New York, Los Angeles, Chicago, San Francisco and Detroit.



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