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Macromedia And Qualcomm Extend Flash Lite To Brew


Agreement enables new growth of mobile development opportunities worldwide

Macromedia MAX 2005 – Anaheim, CA and San Diego, CA – October 18, 2005 - Macromedia, Inc. (Nasdaq: MACR) and QUALCOMM Incorporated (Nasdaq: QCOM) today announced an agreement under which Macromedia will create a version of Macromedia Flash Lite as an extension for BREW. As a result of this agreement, the large BREW developer community and more than two million Flash developers will be able to create rich, engaging mobile content on the Flash Platform for the BREW solution, QUALCOMM’s established content delivery and monetization system.

Expected to ship next year, this new extension of Flash Lite for BREW will help further evolve the wireless value chain worldwide. BREW developers will realize the benefit of rich mobile experiences and the return on investment when they add Flash to their applications, while Flash developers will have a new channel to monetize their mobile work. Subscribers will ultimately benefit from a wide array of the richest services and content possible. The announcement today builds on an existing QUALCOMM and Macromedia agreement.

“By providing an extension of Macromedia Flash Lite for BREW, mobile developers will have a prime opportunity to bring compelling Flash services and content to mobile devices globally,” said Al Ramadan, executive vice president and general manager of mobile and devices, Macromedia. “We are excited to extend our partnership with QUALCOMM to bring great mobile experiences to more than 56 operators.”

“Macromedia has been an important industry player when it comes to providing a great mobile experience. The combination of our two technologies will be a boon for developers and subscribers alike,” said Gina Lombardi, senior vice president of marketing and product management, QUALCOMM Internet Services.

During the past year, shipments of mobile devices running Flash nearly tripled from 12 to 35 million units. Macromedia offers mobile solutions for enhanced content and browsing, customized phone user interfaces, and converged data experiences. Flash Professional 8 enables designers and developers to create rich content and applications across desktops and devices. For more information about the Macromedia mobile and devices vision and strategy, please visit

QUALCOMM’s BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers, and end users around the world. BREW products and services include the following: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass-market devices; a J2EE-based, modular delivery system that enables the distribution of content, applications, and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry’s first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences – on the Internet, on fixed media, on wireless, and on digital devices.

QUALCOMM Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market under the ticker symbol QCOM.


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