Pinnacle Studio v.10 Now Available Through Major Retailers Worldwide

Version 10 Family Supports Range of Formats - Including Full HD Editing - to Improve and Expand Home Video Capabilities

Tewksbury, Mass., Oct. 17, 2005 — Avid Technology, Inc. (NASDAQ: AVID) today announced that Pinnacle Studio™ version 10 – the next-generation of the industry’s most popular home video editing family – is now available in retail outlets around the world. With significant new features, ranging from full native high-definition (HD) support to pan and zoom capabilities, the Studio v.10 product family enables consumers to enhance and share precious memories with family and friends, and create stunning home movies in brilliant HD resolution.

Consumers can purchase products within the Studio v.10 family in the U.S. through the Pinnacle Systems website ( www.pinnaclesys.com ) and major retailers such as Best Buy, Circuit City , CompUSA, and Fry’s Electronics. Studio version 10 is also available at e-tailers such as Amazon.com, Dell.com and TigerDirect.com.

“In a recent survey of 26,000 home video editors, more than 75 percent of respondents cite that they want to preserve all of their family moments on video as well as create home movies with only the good parts,” said Jeff Hastings , general manager, Pinnacle Systems. “The Studio family is the perfect content creation package for home users, with powerful HD features and other image-enhancing tools that make it easier than ever for anyone to create a professional looking video in a matter of minutes. With version 10 now in stores, we’re looking forward to the busy holiday shopping season.”
Pricing and Availability

The Pinnacle Studio version 10 family is available in two lines of products, Studio and Studio Plus, both designed to help users streamline home video editing with an easy-to-follow three-step process - ‘Capture, Enhance, and Share.’ In addition to Studio v.10 software, Pinnacle also offers four hardware packages that provide additional options, such as the ability to capture content from DV and analog cameras as well as VCRs. Pricing for Studio software starts at $69 USMSRP. For more information on product details, pricing and availability please go to www.pinnaclesys.com.

About Pinnacle Systems, Inc.

Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing tools for the consumer market. The company’s product lines, including PCTV™, Dazzle®, Pinnacle ShowCenter™, and its flagship Studio line, cover the needs and requirements of everyone from entry-level to intermediate and advanced video storytellers. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s award-winning products and services, please visit: www.avid.com.

© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are subject to change without notice. Contact your local office or reseller for current or local prices. Avid ® is either a registered trademark or trademark of Avid Technology, Inc. in the United States and/or other countries. Pinnacle Systems, the Pinnacle Fanwheel logo, Pinnacle Studio, Pinnacle MediaSuite, Dazzle, PCTV and ShowCenter are either registered trademarks or trademarks of Pinnacle Systems, Inc. in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.

Contact Information

Amy Paladino

PR Manager

Avid Technology, Inc.

Contact via E-mail