Mattel Creates Corporate Responsibility Group

Announcement Underscores Company’s Commitment to Safety, Quality

EL SEGUNDO, Calif. - Mattel, Inc. today announced that it has created a new Corporate Responsibility organization reporting directly to the company’s Chairman and Chief Executive Officer, Robert A. Eckert. The new organizational structure was designed to continue and enhance the company’s leadership role in the area of global citizenship by adding a new level of accountability to the company’s safety and compliance protocols.

“During our recent product recalls, we have taken a variety of prompt, corrective actions. We’ve strengthened our organization to maintain the place we have long held at the forefront of responsible corporate citizenship,” Eckert said. “We were the first toy company to invite independent and public monitoring of our manufacturing facilities. We were the first toy company to publish a corporate social responsibility report. In 2007, we’ve published our second report, and we are still the only toy company to do so. Our recent challenges have presented an opportunity to again be an industry leader.”

Heading the new organization is Geoff Massingberd, who has been appointed Senior Vice President, Corporate Responsibility. Massingberd was most recently with the company’s international division. He will join the Management Committee of Mattel and under Massingberd’s leadership, the organization will be charged with developing and implementing worldwide programs to underscore Mattel’s commitment to conducting business with the utmost integrity, and continue to enhance the company’s leadership role in global citizenship. The organization’s architecture was finalized and approved during the company’s regularly scheduled Board of Directors meeting held in August.

Mattel’s new Corporate Responsibility organization will include Product Integrity, Global Sustainability, Environmental Health and Safety, Consumer Relations, Corporate Communications, Government Relations and the Mattel Children’s Foundation. Additionally, Mattel has created a new function of Product Integrity Policy & Audit, which has a mandate of functioning as an internal audit organization that will monitor Mattel and vendor facilities’ compliance with Mattel’s Product Integrity standards.