VH1 Announces the Winner of ’The Score,’ Its Online Search for the Next Great Hip Hop Producer and Launches Its ’VH1 Hip Hop Honors’ Site, HIPHOP.VH1.COM

Antonio Gonzalez AKA “DJ Satisfaction” of Camden, NJ Wins Online Music Producer Contest

NEW YORK.- VH1, a division of Viacom’s (NYSE: VIA, VIA.B), MTV Networks, gives props to hip hop with the launch of HIPHOP.VH1.COM, the online extension of the channel’s fourth annual “VH1 Hip Hop Honors.” Beginning today, the site showcases music and exclusive content leading up to VH1’s on-air celebration, which will honor the music and influence of A Tribe Called Quest, Snoop Dogg, WHODINI, Missy Elliott, the film Wild Style and Teddy Riley and Andre Harrell for New Jack Swing. It will be broadcast on VH1 and VH1 Soul Monday, October 8 at 10 PM ET/PT. The site will also be home to sneak peek performances from the show before they air, as well as exclusive online-only performances.

In conjunction with the launch of the hip hop-focused site, VH1.com has also announced the winner of “The Score,” the channel’s search for the best up-and-coming music producer. The winner will create the official score of this year’s “VH1 Hip Hop Honors.”

Determined by user votes on VH1.com, Antonio Gonzalez AKA “DJ Satisfaction” of Camden, NJ has been crowned the winner of “The Score.” DJ Sat will work with Ahmir “?uestlove” Thompson from The Roots to turn his work into the official score of this year’s “VH1 Hip Hop Honors.” VH1.com’s online contest “The Score,” which is part of MTV Networks’ larger digital strategy to launch targeted vertical sites across their brands, challenged music producers from across the country to show off their best beats for the opportunity to make hip hop history. Close to 8,000 60-second-beat tracks were submitted for consideration.

Along with HIPHOP.VH1.COM, VH1 Mobile and VH1 Games will continue VH1’s successful tradition of remixing the hip hop digital experience with extensive and exclusive content in celebration of “VH1 Hip Hop Honors.” VH1 On-demand, which is carried across various cable providers’ VOD platforms will also offer hip hop-related content throughout the next month.

HIPHOP.VH1.COM - LEADING UP TO THE SHOW:

-- Sneak Performances: Sneak peek performances from the show will be made
available starting Sunday, October 7 - a day before the on-air show.

-- “The Score”: Listen to the winning track and soon-to-be official score
of this year’s “VH1 Hip Hop Honors” and learn more about the winner in
a special video package. See exclusive footage of Ahmir “?uestlove”
Thompson from The Roots and “DJ Sat” during their in-studio session, as
well as an in depth Q&A with ?uestlove.

-- Behind The Scenes: Exclusive on-site interviews with all of the
honorees, performers and presenters during rehearsals and red carpet
arrivals, hosted by Spinderella of Salt -N-Pepa.

-- With Honors: Taken from career retrospective interviews conducted
exclusively for the “VH1 Hip Hop Honors” show, these autobiography
clips of the honorees look at their early dreams, rise to fame, the
meaning and inspirations of their work and lessons learned over the
course of a career in the industry.

-- Music Playlists: Artists like Common, Eve and ?uestlove walk viewers
through their favorite hip hop videos of all time in an extensive "My
Playlist“ video compilation. Other Hip Hop playlists include ”Hip Hop
A-Z“ and ”Ladies on Top: Hip Hop" New playlists will be added each
week.

-- Tales from the Road: An intimate confessional in which each of our
Honorees reveal their touring recklessness, make amends for their sins
and reveal fan activities that blew them away.

-- Hip Hop Fashion Wars: An online game where users become the ultimate
judge of head-to-head hip hop style challenges. In addition, users can
enter their own photo into Fashion Wars and see how they stack up
against the competition!

HIPHOP.VH1.COM - FOLLOWING THE SHOW ON OCTOBER 8:

-- Exclusive Honoree Performances: Select performances not seen during the
on-air show will be available only on VH1.com beginning 10 PM on
October 8.

-- “VH1 Hip Hop Honors” Footage: Select moments from the on-air show.

VH1 MOBILE:

-- VH1 Mobile will offer “VH1 Hip Hop Honors” content including original
ringtones from select honorees recorded exclusively for VH1 Mobile,
original wallpapers, video footage from “The Score” session with
?uestlove and a dedicated WAP site available by entering HIPHOP.VH1.COM
into your mobile’s browser. Select video footage from "VH1 Hip Hop
Honors" will be available on VH1 Mobile following the on-air broadcast.

VH1 ON-DEMAND

-- VH1 On-demand celebrates “VH1 Hip Hop Honors” throughout the months of
September and October with select previous performances by Rakim,
Beastie Boys, MC Lyte, Big Daddy Kane, The Roots and many more.
Additional on-demand content will include interview segments with 2005
and 2006 honorees including, Ice T, Wu Tang Clan, Afrika Bambaataa,
Salt-N-Pepa, and LL Cool J. VH1 On-demand is available across various
cable providers’ VOD platforms.