AT&T Offers Fans Exclusive Handset Content to Celebrate the 75th Anniversary of the Southeastern Conference

SEC Content Portal Features Trivia, Video, Contests and Downloads

Atlanta, Georgia.-It’s that time of year again: Fans can dust off those school colors and cheer for their favorite college football team. AT&T Inc. (NYSE:T) has announced that, this year, SEC fans can get in the spirit with an AT&T exclusive content portal dedicated to the 75th anniversary of the conference. As the official telecommunications sponsor and a presenting sponsor of SECSports.com, AT&T and the SEC have partnered to create the ultimate handset destination for football fans.

“SEC fans are some of the most passionate and loyal in the country,” said Steve Sitton, regional president of the Southeast for AT&T’s wireless operations. “We wanted to make exclusive content available at their fingertips and give them the opportunity to get even closer to the action while celebrating 75 amazing years of college football.”

AT&T subscribers can access the SEC Content Portal beginning Sept. 4 on their handsets by texting “SEC” to 2-3-4-5-6-7. They will then receive a menu of options to choose from, which includes alerts, trivia, SEC video, news, downloads and sweepstakes. The centerpiece of the portal will be the Best of 75 Years of SEC Football, an 11-week program promoted on SECsports.com that allows fans to vote for their favorite players, coaches and traditions from the past 75 years.

By opting into the program, AT&T subscribers will be able to choose their favorite SEC person or tradition from a new category each week. Was Herschel Walker the best running back in SEC history? Is Steve Spurrier the greatest SEC football coach of all time? Fans will get their say and, with each vote, be entered into a chance to win a trip to Atlanta for the SEC Championship game. Voting started Sept. 4 and runs through Nov. 16 with results announced weekly.

But just like any good playbook, the options don’t end there. Fans can prove their SEC football IQ by opting in to play trivia or can get breaking news on their favorite teams by signing up for alerts, which include game previews. AT&T customers will also be able to show their school pride all season by downloading school graphics, fight song ringtones, wallpaper, games and cool tools, and subscribers with 3G service can access college football video.

This is AT&T’s second year as the official telecommunications sponsor of the SEC and a presenting sponsor of SECSports.com.