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Oracle Recognized for Offering High Vertical Specialization Capabilities for Small and Medium Businesses by Leading Independent Research Firm


Oracle today announced that Forrester Research, a leading independent research firm, recognized Oracle(r) Applications as providing high vertical specialization capabilities for small and medium businesses (SMBs). In particular, Oracle received high marks for providing vertical specialization capabilities within the public sector, financial services, utilities/telecom and retail/wholesale industries.
In a Forrester Research report, “Competition Intensifies for the SMB ERP Customer,” published August 13, 2007, the analyst firm reviewed how 25 ERP vendors address the business requirements of SMBs. According to the Forrester report, Oracle Accelerate “represents the centerpiece of the vendor’s go-to-market SMB strategy.”1 The research also highlights that the Oracle Accelerate “solutions catalog identifies 70 target industry segments across four product lines (i.e., Oracle E-Business Suite, Oracle’s JD Edwards, Oracle’s PeopleSoft and Oracle’s Siebel) and 72 geographies/localizations to offer more than 20,000 possible solutions.”2

“We continue to hear from our SMB customers that in order to succeed, they require applications that deliver out-of-the-box, industry-specific capabilities to address their unique business requirements,” said Oracle Senior Vice President, Global SMB Business Unit, Tony Kender. “We are pleased to see Forrester’s study validate Oracle’s strength in delivering vertical specialization capabilities across multiple industries.”


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