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IOC Partners with Panasonic through to 2016


The International Olympic Committee (IOC) and Panasonic today announced the extension of their agreement through to the Summer Olympic Games in 2016.

The partnership between the IOC and Panasonic, which began at the Olympic Winter Games in Calgary in 1988, was extended for a further eight years during a signing ceremony with IOC President Jacques Rogge, and Mr Fumio Ohtsubo, President of Panasonic, in London this afternoon.

Panasonic will continue to be the official Worldwide Olympic Partner in the audio and video equipment product category, and will be a partner of the Beijing 2008, Vancouver 2010, London 2012, Sochi 2014 and the 2016 Olympic Games, as well as the 205 individual National Olympic Committees and their Olympic teams.

Long-term support for the Olympic Movement
IOC President Jacques Rogge welcomed Panasonic’s continued commitment to the Olympic Movement, “We are grateful to Panasonic for its long-term partnership with the Olympic Movement. Panasonic is a leader in its field and has been a Worldwide TOP Partner since the programme began. Over the years Panasonic has provided vital support for the Olympic Movement with its digital technologies and expertise, and we look forward to continuing our work together in the future.”

Mr Fumio Ohtsubo, President of Panasonic said, “Panasonic is proud to announce its commitment to support the Olympic Movement for another eight years through to 2016, building on its nearly 20-year partnership with the International Olympic Committee. Through our commitment to the Olympic Movement, we want to make it possible for people around the world to share the passion of the Olympic Games with our HD technologies whether they are in the stadium or watching from home. Panasonic promises to bring the excitement of the Olympic Games to life.”


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