AT&T to Host ’World’s Loudest Pep Rally’ with Dave Matthews Band

Students on more than 100 college campuses will engage in a nationwide contest to determine which school will win a free, live concert featuring Dave Matthews Band. AT&T Inc. (NYSE:T) and Dave Matthews Band have announced a contest that gives fans of college football and rock music the opportunity to send creative invitations to the band through AT&T wireless text and online at the AT&T blue room.

From Sept. 1 to Oct. 15, invitations may be submitted through wireless messages by texting “DMB” to 9-5-9. This option can be used by AT&T customers only. All fans, regardless of service, may submit invitations online at attblueroom.com or by mail. The school with the most invitations will win a free, fully produced rock concert featuring Dave Matthews Band at the World’s Loudest Pep Rally during the week of Nov. 12.

Invitations may include essays, photos, videos or sound clips. Fifty invitations can be submitted by each person, each day.

“We are thrilled to bring the World’s Loudest Pep Rally featuring Dave Matthews Band to a campus this fall,” said Eric Fernandez, executive director, AT&T Sponsorships and Events. “The program provides a great way for students, alumni and fans to show their team spirit through wireless, online and mail entries.”

Before its meteoric rise to the top of the charts, Dave Matthews Band got its start playing the college circuit.

“We started out playing at college campuses and that audience has remained loyal to us and our music throughout our entire career,” says Dave Matthews Band. “We’re always excited to go back to our roots.”

The promotion is open to fans aged 18 and older. The most creative invites in each category will win a flight for two and VIP tickets to the concert. Dave Matthews Band will post a sampling of invitations on its MySpace page at www.myspace.com/davematthewsband or official band website at davematthewsband.com.

The pep rally may include appearances from school coaches, former athletes, band members and cheerleaders.

The World’s Loudest Pep Rally is one of several college football programs for the upcoming 2007 season, including the previously announced AT&T Mascot Mail and AT&T All-America Player of the Week programs. For more information on these and other programs, go to attblueroom.com/sports.