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Citibank Thailand "Bonus for Sure" Campaign Provides "Double Happiness" Benefits


Bangkok – Double bonus benefits will be offered to Citibank credit cardholders in Citibank’s new “Bonus for Sure” customer campaign.

Through the program that runs from September 1 until November 30, Citibank credit cardholders will also have the chance to win gold necklaces and reward coupons from many leading stores, cinema chains and transport providers.

At the launch, Ms. Voralak Tulaphorn, Vice President, Card Business Director, Citibank, N.A. said, “’Bonus for Sure’ continues our tradition of marketing innovation and we expect this program to be one of our most successful ones. It is lifestyle focused and in addition to the special reward points offer for every 25 baht spent, using their Citibank credit card, our cardholders are also entitled to join the double bonus offers.”

A unique feature of this campaign is its shared benefits or “double happiness” component. These can be enjoyed in a variety of ways including:

For every Bt500 purchase, a Citibank card member has the chance to win a gold necklace (35 will be up for grabs every month). The necklaces are valued at Bt11,100 each. Citibank credit card members who spend more than Bt 25,000 each month will be eligible to get a Bt300 gift coupon of their own choice. Up for grabs are shopping, dining, entertainment and transport vouchers from merchants such as BTS, Big C, MK Suki and Swensen’s.

To reinforce the double happiness theme of the campaign, high profile couple, “Jeab” Sophitnapa and “Beer” Thitinun Chumpani" will be the guest presenters for the program.

Citibank Sure Bonus campaign details:

* First Bonus: Win one of 105 Hua Seng Heng gold necklaces (to the value of Bt1,165,500) by only spending Bt500 per sale slip with a Citibank credit card. Customers requesting a cash advance or cash advance by phone will also automatically get receive an opportunity to win a gold necklace.

* Second Bonus: An ensured bonus. Cardholders will get a bonus gift by spending (via Citibank credit card or through Paylite monthly installment plan) more than Bt25,000. Cardholders will receive a free coupon of Bt300 per month during the campaign period (September 1 to November 30).

BONUS 1: Three Major Cineplex movie tickets (valued at Bt360)
BONUS 2: BTS coupon to the value of Bt300
BONUS 3: Big C vouchers to the value of Bt300
BONUS 4: Swensen’s vouchers to the value of Bt300
BONUS 5: MK vouchers to the value of Bt300

Special promotion: New customers who apply for a Citibank credit card from September 1 until November 30 and use it at least once during that time period will receive ten chances to win the gold necklace.


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