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Outlook Group Records Record Sales Year


Franklin, OH. Following a sluggish 2003 sales year, The Outlook Group, Inc. announced they rebounded in 2004 setting a new all-time company sales record.
In 2004 calendar year sales exceeded $31.5 million, a 16.5 % increase over 2003. The previous record was $30.4 million set in 2002.

In making the announcement, Outlook CEO and President, Charles W. Anderson thanked everyone who worked so vigorously to make this a record setting year. A listless national economy, the first half of 2004, sent many pre-need program sales tumbling. The Outlook Group, Inc sales held steady thanks in part to creative and original sales and lead generation programs. All Outlook sales, office and management team members recommitted themselves to excellence in everything they do during the annual company-wide meeting held in June. Building on momentum gained during the company-wide meeting, Outlook sales exceeded $3 million per month the last half of the year.

Additionally, Outlook adopted a company wide constitution. This document solidifies and reaffirms the longstanding commitment to the companies guiding principles and steadfast business ethics, which has been the hallmark of the company over the course of their twenty-year history.

In 2004 The Outlook Group, Inc. expanded their exclusive Academy of Advance Funeral Planning sales training program; increased by three fold the number of Advantage accounts served; amplified counselor recruiting efforts and developed working alliances with other pre-need sales and marketing companies.

The Outlook Group, Inc. is making preparations to celebrate their twenty-year anniversary, with a company wide meeting kickoff in January 2005 in Chicago, Illinois. A nostalgic look back at company history and a “back to the basics” theme will highlight the three-day event. Strategic marketing and sales plans for the upcoming year will also be unveiled and discussed.

The Outlook Group, Inc. is America’s finest funeral enhancement and pre-need consulting sales and marketing company serving independently owned and operated funeral homes since 1985. For further information contact The Outlook Group, Inc. at (800) 331-6270 or visit them online at


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