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Rudy Provoost outlines consumer lifestyle trends in opening IFA 2007 Keynote


IFA 2007, Berlin, Germany – Royal Philips Electronics (NYSE: PHG, AEX: PHI) will put the twin interests of wellness and pleasure at the heart of its consumer lifestyle approach, Rudy Provoost, Executive Vice-President, Royal Philips Electronics and Chief Executive Officer, Philips Consumer Electronics, will outline in the opening keynote speech of IFA 2007.

In his speech, Addressing Healthier Lifestyles Today and for Tomorrow, he will explain how Philips is broadening beyond ‘traditional’ audio and video technology applications to make consumer electronics more relevant to consumers’ lifestyles, needs and interests, including their concerns about climate change.

“‘Wellness and Pleasure’ is not something usually associated with a consumer electronics industry event like IFA,” Mr Provoost will state. “However, we aim to broaden the CE category by identifying consumer’s needs and then addressing them with meaningful and innovative technologies – rather than creating technologies first and then hoping a consumer will be interested in purchasing it.”

In particular, Philips will not only focus on ‘traditional’ technology, features and performance benefits, but directly address the emotional interests of consumers and their lifestyles. Through the application of design and deep consumer insight, Philips will approach the lifestyle market by addressing consumers’ personal wellbeing, their bodies, appearance and their home environment.

“Consumers are trying to fulfill varied needs,” Mr Provoost will tell the IFA audience. “They want to be entertained whenever and wherever they find themselves, but they also want to enjoy their home environment and tailor it to their specific needs. This is all defined by a twin desire for wellness and pleasure, to enjoy a healthy life balance, and to benefit emotionally from rich, pleasurable technology experiences.”

Mr Provoost will cite the new Aurea FlatTV from Philips as a key signpost to the company’s lifestyle approach: “Aurea fuses light, pictures and sound to create a truly immersive experience, drawing you into the content in a way a television set has never done before. More importantly, it provides the consumer with a totally different home entertainment experience, one that addresses their emotional wellbeing as much as providing a great entertainment platform.”

Addressing the environmental impact of consumer electronics

With consumers and electrical retailers alike demonstrating greater concern about climate change, Mr Provoost will also outline the importance of offering consumer electronics devices which have a minimal impact on the environment.

“Consumers are not only seeking better wellbeing for themselves and their loved ones, increasingly they are seeking better wellbeing for society as a whole,” Philips’ Rudy Provoost will tell an audience at IFA 2007. “As a result, consumers want to make responsible choices about the products they buy from us and what environmental impact they have before, during and at the end of their lifecycle.”

Mr Provoost will explain how Philips is making it easy for consumers to choose products based on their environmental impact, with the launch of Philips’ ‘Green Logo’ clearly identifying those products which, as a result of independent testing, have been identified as having benefits in energy consumption, packaging, hazardous substances, weight, recyclability and disposability, and lifetime reliability.

“The Green Logo and our Green Flagships - products identified as having a better than average environmental rating than their competitors - are all part of the wider Philips EcoVision approach,” Mr Provoost will state in his IFA 2007 keynote speech. “Across our divsions, we have been maintaining environmental product creation standards for several years. Last year Philips had a total of 57 Green Flagships, representing more than 4 billion Euros of our 2006 turnover. This year we have more than such products on the market.”

“Technology and innovation will continue to be our driver,” Mr Provoost will conclude his address, “but it will be applied with consumer-centricity as its foundation and in, perhaps, a different way to how we’ve done it before. In bringing together this consumer insight, with Philips’ consumer strengths, we can address the core wellbeing of consumers who are at ease with modern life, have a high level of cultural mobility, who want to be a part of the wider community, and are prepared to make selective purchases. This is true customer-centricity: making people and their needs the foundation of our product design and direction.”


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