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Cogent IPC re-brands to Melbourne IT Corporate Brand Services


Cogent IPC, an industry leader in providing legal, technical and marketing expertise to protect and utilise corporate brands and trademarks on the Internet, announces today that it is re-branding to Melbourne IT Corporate Brand Services.

Theo Hnarakis, CEO of Melbourne IT Group says, “Consolidating our business under one global brand is an important milestone in our long-term strategy. We will continue providing clients with our specialised and dedicated expertise, while investing and developing innovative online brand management solutions in the areas of Corporate Domain Management, Online Brand Infringement, Web Traffic Services and Digital Certificates.”

The re-branding marks the completion of an integration project that started 18 months ago after the April 2004 acquisition of Cogent IPC by Melbourne IT. The integration consolidates Melbourne IT Corporate Brand Services under one global brand which represents one of the world’s leading companies providing protection and control for brands on the internet.

Anders Eriksson, CEO of Melbourne IT Corporate Brand Services division comments, “Today represents an exciting new era for Melbourne IT Corporate Brand Services in providing clients worldwide with the ability to successfully protect and manage brands and/or trademarks on the Internet from a global perspective.”

To complement the re-branding, Melbourne IT Corporate Brand Services has launched a new and informative website, which includes company background and service portfolio information along with launching the new client online portfolio interface, Online Portal (formerly known as Extranet). Please visit the new Melbourne IT Corporate Brand Services website at

About Melbourne IT Corporate Brand Services
Corporate Brand Services is a division of Melbourne IT Group, a publicly listed company and founding ICANN accredited registrar. Melbourne IT is a top five global domain name registrar with over 3 million domain names under management. Recognised globally and with offices in Amsterdam, London, Madrid, Melbourne, Paris, San Francisco, Stockholm, and Wellington, Melbourne IT continues to be the supplier of choice for the world’s leading brands.


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