Customer Effective Teams with Microsoft at destinationCRM Conference in New York City

Greenville, SC - - August 20, 2007 - - Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, is a gold sponsor for the second annual destinationCRM conference in mid-town Manhattan August 21 and 22. As a major event sponsor, Customer Effective is representing the Microsoft Dynamics CRM solution and is visibly featured throughout the conference to leading decision makers who are gathering for this key event. The gold-level sponsorship highlights Customer Effective as an industry leader with a 100% focus on delivering CRM solution success. The sponsorship and alignment with Microsoft further strengthens Customer Effective’s continued commitment to a strategic partnership with Microsoft. Attendees to destinationCRM will have opportunities to network with Customer Effective executives, review CRM demonstrations and discuss custom-designed deployment strategies.

About Customer Effective

Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft CRM, the company has been engaged in well over 200 Microsoft CRM implementation and development projects. Customer Effective is a past Microsoft Inner Circle and President’s Club award recipient. For more information, visit www.CustomerEffective.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software—any time, any place and on any device. For more information, please visit us at www.microsoft.com. Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries.

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Contact Information

William Russell

Managing Partner

The Beacon Company

Contact via E-mail