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AOL Launches New Online Video Search Site


AOL today announced that it has launched a new version of, a one-stop destination where consumers can find a wide range of video from across the Web – from user-generated video clips, to professionally produced video from leading media brands. Rebuilt from the ground up, the new site is based on the highly acclaimed Truveo™ video search technology that AOL acquired in 2006. The new is available beginning today at

“Over the past year, there has been an explosion in the amount of professionally produced video that’s available on the Web,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video. The new solves this problem, so whether it’s a dog riding a skateboard or the latest episode of The Daily Show, is the one-stop site for finding videos from across the Web.”

According to a recent study by the Pew Internet and American Life Project, 57% of adult Internet users say they watch or download video content online and 74% of broadband users download or watch online video. This study also showed the popularity and preference for professional video. According to Pew, 62% of online video viewers say that their favorite videos are those that are “professionally produced.”*

The new enables users to easily search and browse through tens of millions of videos from thousands of sources across the Web. For users with a specific video in mind, Truveo’s advanced video-specific algorithms help users quickly search and find exactly the video they want. Additionally, Truveo’s search results are organized by category and by source so that users can quickly choose the video they want from the large number of videos that may match their query.

In addition to powerful search capabilities, also provides a browse-and-discover experience. Users can browse video by a particular category -- such as news, sports, music and movies -- and find video available both for free and for sale. Users can also survey the Web’s most popular videos as well as peruse popular TV shows, popular video sites (called channels), and favorite videos selected by other users.

In light of the growing copyright concerns surrounding popular video sharing websites, the new was designed specifically to enable users to find and watch video in a manner that will appeal to both content owners as well as end users. For many of the videos from leading media brands, users will be directed to the content owner’s original website to view the video. This approach ensures that videos found on Truveo can be viewed in the highest quality with the experience intended by the original content owner.

Other key features of the new enable users to:

- Easily save and share links to their favorite videos;

- Receive personalized video recommendations based on their preferences;

- Configure custom video searches that can be placed into RSS readers and personalized Web pages;

- Access a set of open APIs that can be used to build video mashups;

- Submit their own video into the Truveo search engine using mRSS feeds.

In addition to powering, Truveo powers video search on some of the Web’s most popular destinations including AOL™ Video, AOL™ Search, Microsoft Corporation, CNET’s, Qwest, Brightcove, Infospace, Excite, CSTV, Clevver, Flock, Metacrawler, Netvibes, Pageflakes, PureVideo, Sportingo, Widgetbox, YourMinis and hundreds of other sites.


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