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Jest.com Launches A New Pop Culture Satire Site


WEBWIRE

Leading Comedy Writers Create Original Content Satirizing Our Celebrity-Crazed Culture

New York, NY - September 29, 2005 - At long last, the nation’s need for smug, mean-spirited satire will be met with a spiffy new website from Jest, Inc., Jest.com. Starting this week, the new Jest.com will join the ranks of The Onion.com, CollegeHumor.com and BoingBoing.com as a preferred destination for slackers and misanthropes of all stripes.

The newly-designed Jest.com features original satire from some of the nation’s top comedy writers, as well as material developed by its staff. The new site launches with a host of new features, including “The J-List”, which presents a short new list each day (ex: “Film Adaptations That Don’t Need to Happen,” “Things You Can’t Butter”, “Computer Acronyms that Didn’t Catch On” and “Reasons Things Haven’t Worked Out for You”). Another daily attraction is “The J-Poll,” which invites visitors to vote in polls such as “Which Animal Would be the Most Embarrassing to Admit You Were Attacked By?”, “What’s the Worst Thing About White People?” and “Which Ethnic Group Smells Creepiest When Wet?”

The Jest.com staff is particularly proud of the new “Tara Alert,” which alerts visitors to the level of risk associated with having sex with actress/booze-hound Tara Reid.

“This is an excellent opportunity to slander and defame a wide variety of the famous and almost famous,” says Editor-in-Chief Frank Santopadre. And unlike the bi-monthly Jest Magazine which preceded Jest.com, says Santopadre, “creating daily content means that if Paris Hilton’s dog falls out of her handbag and dies, we can be there making fun of it before anybody else.”

Designed by Chicago website design firm LiquidPrint under the supervision of Jest.com Managing Editor Brad Bates, the site also offers a number of innovative features, including a live “news” ticker featuring some of the best topical jokes on the web, along with an Interactive section that allows readers to riff on set-ups provided by Jest.com. editors. Some of the Interactive sections include “What Would You Do to ’Do’ Eva Longoria?” and “What are They In For?”, where readers guess which crimes were committed by felons based on their mug shots.

At launch, some of the representative feature pieces include Air America writer Bruce Cherry’s take on Manhattan’s found art scene (“Low-Budget Art Review”), the latest in celebrity gossip from the fiery bowels of Hell (“Page 666”), and Comedy Central’s Christian Finnegan’s “What Your Favorite Album Says About You.”



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