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Avid Announces the Softimage ’3D Love’ Tour


SOFTIMAGE|XSI v.5.0 worldwide launch events will showcase the benefits of 64-bit technology

Tewksbury , MA – September 30, 2005 – Avid Technology, Inc. announced a series of worldwide launch events for SOFTIMAGE®|XSI® version 5.0, the latest edition of the company’s flagship 3D animation software, will take place across North America, Europe and Asia. The events will showcase the powerful new features of XSI v.5.0, including the film-quality map generation capabilities in Ultimapper, the unique property transfer tools in GA TOR , and the latest migration tools for Maya users. C ustomers from leading film studios, postproduction houses, and gaming companies will also be on-hand to share how Softimage technology helps their creative workflow. During the tour, the SOFTIMAGE|FACE ROBOT TM technology preview will also make its international debut.

“The 3D industry took notice when we unveiled XSI 5.0 and Face Robot, and since then there has been an incredible demand from new and existing customers around the world to see this technology up close. Thanks to our partners, we will be bringing our products directly to artists in the top 3D centers around the world, and we’ll show them why Softimage technology is the best solution on the market today for delivering the next generation of digital characters and visual effects,” said Marc Stevens , director of R&D and product management for Softimage Co., a subsidiary of Avid Technology, Inc.

Sponsored in part by HP, the events will feature product demonstrations running on the latest 64-bit hardware platforms from HP, including the xw4300 featuring the Intel® Pentium® 4 Processor and the xw9300 featuring dual AMD Opteron™ processors. Combined with native 64-bit XSI v.5.0, these advancements in hardware technology will enable 3D artists to streamline time-consuming animation tasks and surpass 32-bit memory restrictions, allowing for increasingly complex renders.

“Some of the industry’s leading filmmakers for cutting-edge visual effects and animation use HP workstations,” said Molly Connolly, worldwide digital content and creation segment marketing manager, HP. “With SOFTIMAGE|XSI, HP will exhibit the real differences 64-bit computing can bring to the animated screen with richer and more detailed images and shorter production costs and schedules.”

Scheduled cities include:
Adelaide, Austin, Beijing, Fort Lauderdale, Honolulu, London, Los Angeles, Melbourne, Montreal, Mumbai, Paris, New York City, Perth, Raleigh, San Diego, San Francis co, Seattle, Seoul, Shanghai, Sydney, Singapore, Toronto, and Vancouver.

For more information and to register for these events, please visit

SOFTIMAGE|XSI is a complete 3-D modeling and animation solution for the film, broadcast, post-production and interactive entertainment industries. SOFTIMAGE|XSI software is the creative engine behind the Avid Computer Graphics toolset, and an integral player in Avid’s Make, Manage and Move Media™ strategy. It is the industry’s first 3-D nonlinear production environment providing artists the freedom to make professional computer graphics, 3-D animation, and visual effects – from major motion pictures to CG features and commercials, to video games. Softimage is proud to count amongst its customers: Troublemaker Studios, CaféFX, Giant Killer Robots, R!OT, The Mill, Stan Winston Studios, Pixel Liberation Front, La Maison, Hybride, Janimation, Quiet Man, PSYOP, Cinepix and Nerd Corps. For more information about SOFTIMAGE|XSI visit
About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit:

© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, Face Robot, Film Composer and SOFTIMAGE, Make, Manage and Move Media and XSI are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.


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