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Facebook Audience Introduced to HotSpots Fashion Widget from


Shopping and Social Networking linked for Web 2.0

DENVER, July 30, 2007 –,, a leader in generating qualified new customers for over 3,000 leading Internet companies through its cash back loyalty services, has expanded its offering to the Facebook audience with the HotSpots application. Members of Facebook can now pick from over 300 of their favorite stores and feature the stores’ logos and links on their Facebook profiles. HotSpots displays up to the minute specials, sales, and promotions from their selected stores so Facebook users, and their friends always have access to their stores’ best offers every time they view their main Facebook profile page.

“We’re receiving excellent feedback from Facebook users and watching the numbers of signups increase every day,” said Marc Braunstein, President of “For Facebook members, HotSpots is a great tool to stay connected with the stores they love to shop at. For our Advertisers, HotSpots represents an unbelievable word of mouth opportunity, with consumers putting their favorite store logos for their Facebook friends to view on their main Profile page.”

While many store categories are represented in HotSpots, this application specifically targets the young adult female demographic who focuses on fashion and style. Thus, the top 10 most popular HotSpots stores among Facebook users for the month of July were:

1. American Eagle Outfitters
2. Target
3. Apple Store
4. New York & Company
5. Macys
6. Old Navy
7. Travelocity
8. BlueFly
9. Urban Outfitters
10. Nike

Braunstein commented, “HotSpots represents a jumping off point for Facebook users to define themselves in terms of the retailers they love. As this generation relies more and more on their social networking pages for communications purposes, HotSpots represents an exciting extension for as well as for our advertising base.”

About is one of the largest cash back sites on the web. With connections to more than 3,000 web stores, makes it easy for consumers to stay connected with the stores they love, and to discover new retail shopping opportunities. Founded in 1986 and headquartered in Greenwood Village, CO., is a division of the Belcaro Group, Inc.


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