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Top Eco-Site Deepens Discovery’s Green Offerings--

SILVER SPRING, Md.– Discovery Communications, the number-one nonfiction media company, today announced the acquisition of the leading eco-lifestyle website, The interactive site becomes part of Discovery’s global multiplatform initiative Planet Green, which includes the first 24/7 eco-lifestyle TV network launching in 50 million homes in early 2008.

The deal brings’s rich mix of news, blogs and advice to Planet Green and furthers Discovery’s previously announced goal of developing original programming related to the environment, sustainable development, conservation and organic living. In acquiring, Discovery is pursuing its multiplatform strategy of being the leading content provider across nonfiction genres around the world. The transaction will not have a material impact on earnings in year one. is a strategic complement to our digital media portfolio, aligning perfectly with Discovery’s corporate values and the Planet Green initiative,” said Bruce Campbell, President, Digital Media, Emerging Networks and Business Development at Discovery Communications. “Bringing into the Discovery family gives it the resources to continue doing what it does best: bringing green living to the masses"

“Discovery Communications, with its global reach and high level of commitment to Planet Green, is launching the most significant effort in green media to date -- and we’re excited to be part of it,” said Graham Hill, Founder of “Discovery’s worldwide presence via TV networks, websites and mobile services opens the way for us to reach a larger audience as we work to bring about major changes in the health of our planet. This new partnership with the world’s most trusted brand means we can better fulfill’s mission, while remaining true to our vision.”

Founded in 2004 with the mission of bringing green living to the masses, has emerged among the most successful ecologically oriented websites, with 1.4 million unique monthly visitors. It has served over 50 million pages, has a vast archive of 13,500 posts, and is among the most recognized and linked-to green sites, as calculated by Google and Technorati., with its high-quality content created by a global network of knowledgeable and passionate green correspondents, has won numerous awards including a Webbie, a Vloggie and several nominations for Bloggies. strengthens Discovery’s 20-year commitment to being the global leader in information and resources that empower consumers to make small changes that can have a big impact,” said Eileen O’Neill, President and General Manager, Planet Green. “ is going to contribute to the development of a multi-platform action-oriented green offering, which will include the launch of Planet Green’s branded website later this year.’s unique voice is yet another way that Planet Green will be entertaining, educating and empowering. ”

Planet Green is Discovery Communications’ global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first 24-hour TV network scheduled to launch in early 2008. Planet Green speaks to people who want to understand green living and to those who are excited to make a difference by providing tools and information to meet the critical challenge of protecting our environment.


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