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Ten Ways Ford F-150 Stands Out From The Pack


Ford F-Series, America’s truck leader for 30 consecutive years, sets the standard for strength and toughness – with more trucks on the road with over 250,000 miles than any other brand. Ford continues to raise the bar to give truck customers more of what they’re looking for. The 2008 Ford F-150 introduces new models, features and options that take “Built Ford Tough” to a new level. Here’s a look at just a few of the ways the F-150 continues to lead full-size pickups:

1 Bolted Ford Tough: With 1,000 pounds more payload than the nearest competitor and a class-leading 11,000-pound towing capacity, the Ford F-150’s capability leadership can be measured down to the bolts. Ford has the largest, strongest bed and key suspension bolts in the segment to hold up to the abuse of customers who move these extreme loads. While its 300-horsepower, 5.4-liter V-8 engine, fully boxed frame and robust suspension get most of the credit, the bolts hold it all together over the long haul.

Check out the video at to see how the Ford F-150 handles grueling rough roads versus the competition.

2 One tough customer: The Ford F-150’s fully boxed frame is the strongest in the segment, providing the foundation for improved durability, driving dynamics, ride refinement and quietness. The result is increased stiffness and stronger attachment points for the brackets that attach the body and suspension to the frame – and minimal shake and shudder on rough roads. With a driving feel that is designed to be plush yet connected to the road, F-150 has a front suspension system that readily absorbs bumps but stands strong against steering forces. The frame also contributes to the F-150’s leading payload and towing capability.

3 Safety in numbers: The Ford F-150 is one of the only half-ton pickups to have earned NHTSA’s five-star crash rating for both driver and front passenger thanks to a solid structure and rigorous “Built Ford Tough” testing. The structure includes strong hydroformed front frame rails that are built with computer-designed front horns to help manage crash forces. In an impact, these areas of the frame are designed to collapse in an accordion fashion, dissipating energy before it reaches the passenger compartment.
4 Fuel-saving innovations: The Ford F-150 features the segment’s only 4x4 system with integrated wheel ends that automatically disconnect when the truck is shifted into 4x2 and re-connect when it is shifted into four-wheel mode. The system reduces fuel consumption by up to a half gallon per mile in 4x2 driving conditions compared to more traditional systems used by competitive trucks. Combined with fuel-saving engine technologies such as the 5.4-liter 3-valve V-8’s variable cam timing, the F-150 gets comparable real-world fuel economy while still delivering class-leading capability.

5 Eyes in the back of your bed: The 2008 Ford F-150’s new rearview video camera parking aid system enhances visibility at the rear of the box through an innovative video feed customers can conveniently see on the rearview mirror. The Rearview Camera System is mounted in the tailgate handle bezel and is activated when the vehicle is shifted into reverse, giving the driver a clear view behind the vehicle. The video image is displayed in the self-dimming rearview mirror, a natural place for the driver to look while in reverse. This system gives truckers who tow the visibility they need to back up to their trailer and line up precisely to hook up the hitch. The industry’s only other truck application requires drivers to look down at the navigation screen as they’re reversing.

6 Six-door truck? Retail and fleet truck customers can choose an innovative Mid-box feature – a customizable box between the cab and bed – that provides lockable storage for tools and other valuable items. The rugged, steel construction features double-paneled doors that are accessible from both sides of the vehicle and lock and unlock with the same key that operates the driver’s door. Latches feature double-bitted keys and lock tumblers designed to provide additional security. Dent-resistant exterior door panels wear factory Ford door handles for a well integrated look and feature commercial grade sealing delivering a weather- and dust-resistant interior compartment. The Mid-box option is available on Regular Cab and Super Cab models.

7 The ultimate tool box: The 2008 Ford F-150 works even harder and smarter with a factory-installed feature that offers an easy-to-use solution for secure storage of all types of cargo. The base Cargo Management System comes with two side rails and four cleats. Additional options include a pair of bins, a pair of crossbars and a header bar. Extra bins and crossbars are easily added when extra capability and flexibility is needed. In the “Built Ford Tough” spirit, Ford engineered the system to handle more load and last longer than competitive systems. For example, the easily adjustable, cast-aluminum cleats can hold more than 600 pounds. Side-mounted, blow-molded plastic tool bins can hold up to 60 pounds and feature double wall construction, providing a watertight, thermal barrier that keeps beverages cold when used as a cooler.

8 Power play: The supercharged, 450-horsepower 2008 Ford Harley-Davidson™ F-150 is the most powerful F-Series truck ever and races onto streets this fall to help the famed motorcycle maker and automaker kick off their 105 th anniversary celebrations. The new limited-edition truck is the third supercharged Ford Harley-Davidson™ F-150, following the best-selling 2002 and 2003 models that were among the more than 60,000 specialty trucks sold since 1999. This supercharged beast is available on both monochromatic and two-toned 4x2 models.

9 More choice: The Ford F-150 offers the industry’s widest variety of body configurations, including three cab choices, three box lengths, two box styles and five unique series. Ford further expands the leading lineup of more than 60 unique models and configurations with the addition of the 2008 Ford F-150 Lariat Limited and XL Super Crew. The Lariat Limited takes Ford’s “Tough Luxury” to a new level with a stunning White Sand Metallic monochromatic paint scheme and massive 22-inch wheels. The XL Super Crew offers the hottest truck model – four-door crew cabs – in a more affordable package. Why so many choices? Ford customers need different tools for different jobs. The competition only offers half as many combinations as the Ford F-150.

10 Paint by quality numbers: The Ford F-150’s frame is painted with a high-tech e-coat paint process that was perfected by Mazda and reduces paint waste. The unique paint job reduces the environmental impact by allowing a more uniform and consistent quality coating of paint to be applied to parts. This paint process uses electric energy to attract paint particles to a part, minimizing waste and overspray.


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