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Citibank Hungary Launches Unique One-Minute Pre-Screening & WebShop


Budapest – Citibank Zrt.’s existing and potential customers can now learn in only one minute whether they meet the basic application criteria for a Citibank credit card or a personal installment loan. After filling in the online registration data sheet at the bank’s website at the pre-screening and pre-approval of any credit card or personal loan registration takes only up to one minute. Should the pre-screening end with a positive result, the customers are directed to the Citi WebShop where all information about the Citi credit cards and personal loans are available, including actual promotional offerings. Based on the information from the WebShop and being aware of the possible credit lines, customers may select from the various products that best fit their needs, which they would like to apply for later. This service is available every day of the week, 24 hours a day.

“Citibank’s one-minute pre-approval process integrated in the Citi WebShop featuring a wide product selection represents a unique solution in terms of customer convenience and speed of product application. Thus we are now launching another outstanding innovation both in respect of the Hungarian market and within the financial sector in Europe, Middle-East and Africa region,” said Batara Sianturi, Consumer Business Manager for Citibank Zrt. “With this new customer friendly solution we have taken a further step in implementing our distribution strategy aim, which is to make it as fast and convenient as possible for our customers to do business with us,” added Mr. Sianturi.

Following the online registration with a positive pre-approval result, customers are currently contacted by phone and directed to a Citibank agent or to any of the Citibank branches and sales centers in the country to complete the application process. Significant new and innovative solutions are being developed to make access to Citi products even easier, faster and more convenient for customers. Details of these innovations will be announced following their introduction in the near future.


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