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Leading Weight Management Company Jenny Craig Chooses Oracle’s Siebel CRM


Oracle Provides CRM Application to Automate Business Processes, Increase Visibility of Client Information and Improve Overall Efficiencies.

REDWOOD SHORES, Calif.-Oracle today announced that Jenny Craig, one of the world’s leading weight management companies, has expanded its relationship with Oracle to standardize on Oracle’s Siebel CRM to help increase business growth, improve overall efficiencies and gain a 360 degree client view across all sales channels. Utilizing Siebel CRM, Jenny Craig will be able to automate business processes for sales, inventory, reporting, calendar and scheduling.

Jenny Craig, based in Carlsbad, CA, is one of the world’s leading weight management companies, with approximately 650 centers in the United States, Canada, Australia, New Zealand and Puerto Rico. Developed by registered dietitians in consultation with a distinguished Medical Advisory Board, the Jenny Craig weight loss program is a science-based, comprehensive Food-Body-Mind approach that helps clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.

“We recognize knowledge and insight as the currency of influence among our clients,” said Shoukry Tiab, Vice President of Information Services and CIO at Jenny Craig. “We chose Oracle’s Siebel CRM for its flexibility and scalability. We will have visibility to forecast growth and revenue based on client preferences and seasonal campaigns.”

With over 120,000 people following the Jenny Craig Program every week, Siebel CRM will help Jenny Craig have a single client record through a web-based system. Siebel CRM will allow Jenny Craig to have a better client experience and give them the ability to make timely management decisions. With a combination of streamlined systems efficiencies, improved business processes, and better client visibility, Jenny Craig can spend more time and effort focusing on value-added business decisions and growth opportunities. As a result, they project a ROI of the project cost within four years.

Jenny Craig also runs Oracle(r) Database 10g, an Oracle-based data warehouse, Oracle Partner Portal, Siebel SmartScript and Oracle Business Intelligence Applications.


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