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Ziglar Performance Group Launches New Training Solutions to Meet Needs of Small- to Mid-Sized Businesses


Atlanta-Headquartered Company to Provide New Training Products & Services; Announces Recruiting Effort for National Training Team

ATLANTA, GA -- 12/03/2004 -- Zig Ziglar Performance Group (ZPG) launches today as a company committed to helping small- and mid-sized businesses nationwide provide proven training and development solutions to their employees. ZPG is a new business unit of Zig Ziglar Training Systems (ZTS), a nationally known provider of skill-based training for improving company performance that taps training and personal development tools from the philosophies of internationally renowned master motivator Zig Ziglar.

ZPG will be headquartered in Atlanta, GA, and led by co-creator and President of Ziglar Performance Group, Dave Keeler, a twenty-year veteran in team growth and personal development hand-picked by Zig Ziglar for his dedication to delivering solutions for the small- to mid-sized business community. ZPG will begin outreach to small-to-mid-sized businesses in January 2005, with plans to have ZPG-certified trainers in place and active nationwide before the end of next year.

Suite of Modular or Custom Training Solutions

ZPG-certified trainers will work directly with small-to-mid-sized businesses to define and develop customized training solutions that best meet their needs. ZPG training tools include a wide variety of options that businesses can select from, tapping ZPG-certified trainers to both build and deliver training to their employees. ZPG training solutions include:

-- Ziglar Sales System: TRUST Sells, a comprehensive training program
based on a proven philosophy of integrity, skills and systematic follow-up
that takes participants through a chronological sales process to equip the
sales professional in the art of selling.
-- Strategies for Success, offering a balanced blend of personal and
professional development tools including “Building Winning Relationships,”
“Developing and Maintaining the Right Attitude” and more.
-- Customized Sales Training, crafted in partnership with clients to
train staff in a wide variety of disciplines including managing for growth,
communicating employee value, setting and achieving goals, managing for
productivity, increasing sales and achieving best return on investment.

“With ZPG, our goal is to offer small-to-mid-sized businesses unique, differentiated training solutions that are affordable, easy to access and easy to implement,” said Keeler. “Through our team of ZPG-certified trainers, we can offer businesses localized resources that can both create and implement custom training. You can count on our proven tools and performance-driven trainers for solutions to meet your professional development needs.”
ZPG National Training Team Recruitment Effort Launches

As part of the company launch, ZPG is today announcing a nationwide recruitment effort to build its team of top training and sales professionals who will customize and deliver training direct to companies. ZPG training specialists will be mined from all 50 states through an intensive recruitment effort that involves four steps: (1) first, those interested can visit and submit their name, contact information and brief description of interest in becoming a certified training and sales professional by clicking the Inquiries/Email Us link at the bottom of the page. (2) ZPG will then contact the individual and will provide information on how to submit additional credentials; Then, (3) first round candidates will be tapped for six regional two-day interactive interviews where their training skills will be put to the test.

The best of the best from these sessions will be invited to (4) become ZPG-certified trainers during a three-day, in-depth training session at Winn’s Lake Lodge -- a 300-acre estate owned by the Keeler family and located in a serene north Georgia location on a 100-acre lake just outside of Atlanta. For years, Winn’s Lake Lodge has proven a successful venue for Fortune 500 companies to conduct business and to development and training programs. The atmosphere provides a setting where trainees can focus not only on acquiring their certification but also the company’s mission and values while having time for personal reflection. Unlike other training venues, Winn’s Lake Lodge operates by hosting just one company at a time on property, creating an exclusive, experiential training environment that allows for total immersion in the training experience.

“Our goal is to attract the best in the business that are uniquely skilled and deeply motivated to deliver the best solutions available to small- and mid-sized business owners,” said Keeler. “By cultivating a culture that embraces integrity and values and is dedicated to helping people reach their business goals, we will build the nation’s best team for providing small- and mid-sized businesses a resource that has long been needed.”

To learn more about Ziglar Performance Group, contact Dave Keeler at Ziglar Performance Group (ZPG) is a new business unit of Ziglar Training Systems (ZTS). For more information on ZTS solutions visit More information about Winn’s Lake Lodge Resort is available at


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