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Dead Horse, anyone?



Contact information:

Gary Zalben
23300 Bouquet Circle
Santa Clarita, CA

An unusual new book by Gary Zalben examines the secrets of successful sales techniques.

Santa Clarita, CA: “How to Sell a Dead Horse,” a new book by Gary Zalben, goes beyond the usual how-to pattern to examine the secrets of successful sales techniques.

“Many people are never able to make enough money or sales, no matter how much they try,” says Zalben. “That’s because they aren’t selling smart. ‘How to Sell a Dead Horse’ shows salesmen how to utilize the laws of success and the secrets of sales to their advantage.”

In his book, Zalben addresses both rookies and experienced professionals on “how to take control of the sales floor.” Methodically progressing through the process of a sale, Zalben discusses basic issues – such as time management and protocol – to the more advanced techniques of upgrading customers and connecting with potential buyers on the shop floor.

Published as an eBook and sold online at, Zalben’s book can be downloaded for only $27.95. “How to Sell a Dead Horse” has already come in for praise from sales veterans. “I know Gary, and he can sure sell a dead horse. Everybody wants to sell like Gary,” says Bobby Ferris, a chain store manager in Los Angeles. Sam Gianos, a district manager at Sharper Image, says: “Gary’s writing style is sure different, and it will certainly make a difference to everyone who reads his writings.”

“This book essentially shows you how to instill money consciousness into your conscious and subconscious minds,” says Zalben. “That is the rule of success to control your destiny and formulate the perfect habits for success.”


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