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ENHANCER™ Technology Stands The Test of Time Dow Chemical Marks 20th Anniversary


Dalton, GA - As the world jived to The Bangles’ hit “Walk Like an Egyptian” and Prozac made its debut in the United States in 1987, The Dow Chemical Company (“Dow”) rolled out a carpet backing technology that, 20 years later, is still specified by savvy commercial architects and interior designers. The same year that Americans celebrated the 200th anniversary of the U.S. Constitution, Dow introduced ENHANCER™ Technology, a polyurethane carpet backing technology that continues to deliver durability and comfort.

This technology has true staying power. When Atlanta won the opportunity to host the 1996 Olympics, its Hartsfield-Jackson Atlanta International Airport and Delta Air Lines gussied up in preparation for the onslaught of international visitors by installing Milliken carpet that featured ENHANCER™ Technology cushioned carpet backing. Ten years later, when another makeover of one of the world’s busiest airports was set in motion, Milliken carpet with ENHANCER™ Technology was once again selected.

“In one of the most demanding environments, where 85 million travelers and 55,000 employees tread each year, not to mention all the wear and tear of rolling luggage, service vehicles and wheelchairs, a polyurethane attached cushion backing system was a perfect fit,” said Kevin Walls, principal architect, City of Atlanta – Department of Aviation.

According to a floorcovering bulletin from Starnet, one of the largest independent international commercial flooring cooperatives, “Better backings allow designers to realize their most creative vision, allow the mills to improve construction quality, allow installers to minimize installation issues, and allow facility managers and end users to realize improved product performance.”

For over two decades, the attributes of cushioned backing made with ENHANCER™ Technology have satisfied knowledgeable architects, designers and facility managers. Those attributes, including its functional liquid barrier, lamination strength, noise reduction capabilities and comfort for long periods of standing and walking, are well-regarded in the industry.

To know which carpet backing is ideal for a specific environment, carpet specifiers can take advantage of a tool called CLEARCHOICE ™ Interactive Backing Finder, which is found at With a few clicks of a mouse, the various attributes may be selected, such as moisture resistance and ergonomics, and a backing is then recommended.

“We’ve designed our technology to address the diverse functional and aesthetic expectations across market segments, resulting in an exceptional carpet


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