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Macromedia Licenses Flash Platform To Leading Ip Networking And Communications Provider


Cisco Systems to deliver rich-media communications solutions that incorporate Macromedia Breeze web conferencing technology

San Francisco, CA - September 20, 2005 - Following its success with mobile operators, Macromedia, Inc. (Nasdaq: MACR) today announced that Cisco Systems, Inc. (NASDAQ: CSCO) has licensed components of the Macromedia Flash Platform and Macromedia Breeze to integrate Flash-based web conferencing into Cisco’s portfolio of unified communications and conferencing solutions.

Breeze is delivered through the Macromedia Flash Player, which forms the backbone of the Macromedia Flash Platform and is currently installed on nearly 600 million Internet-connected desktops and mobile devices. This pervasive platform commands a million-strong developer community and leverages existing content on an array of devices. Users can instantly access Breeze from any standard web browser without downloading or installing software.

Cisco’s first product to include the Flash-based capability is Cisco MeetingPlace Express, announced yesterday. Cisco MeetingPlace Express is an integrated audio and web conferencing solution that makes it easy and affordable for small and mid-sized organizations to realize the cost savings and productivity benefits of deploying conferencing over internal networks. Cisco MeetingPlace Express will provide simple, powerful conferencing functionality that is easy to deploy and manage.

As organizations look to improve employee productivity and accelerate business processes, they are increasingly moving from point communications and collaboration solutions to fully integrated solutions. Cisco and Macromedia share a vision of delivering converged communications solutions that provide access to a range of services through simple, unified interfaces. Incorporating Flash-based web conferencing with Cisco’s existing meeting management capabilities will help Cisco address this opportunity by providing integrated communications solutions that are intuitive and engaging.

“We chose to work with Macromedia because the ubiquity and richness of the Flash Player will help enable Cisco to deliver industry-leading web conferencing solutions that are simple to access from a wide range of desktop platforms,” said Rick McConnell, vice president and general manager of Cisco’s Unified Communications Business Unit. “Cisco MeetingPlace Express delivers these benefits in an integrated web and voice conferencing solution that allows us to expand our market presence by serving a broader customer base.”

“Partnering with Cisco will enable us to further accelerate the momentum we’ve generated for Breeze web conferencing and to address the growing demand for integrated communications solutions,” said Stephen Elop, president and chief executive officer, Macromedia. “Combining Cisco’s IP communications expertise with the richness and reach of the Flash Platform will result in the delivery of truly compelling solutions.”

This engagement with Cisco furthers the Macromedia telecommunications initiative, the goal of which is to enable rich web conferencing and collaboration offerings, unified communications portals and broadband entertainment services that leverage the Flash Platform.

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences — on the Internet, on fixed media, on wireless, and on digital devices.


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