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LaCie now offers up to 250GB of on-the-go storage with the stylishly designed Mobile Hard Drive.


PORTLAND, OR (July 2007) – LaCie announced today increased capacity for its Mobile Hard Drives Design by F.A. Porsche to 250 gigabytes*. Ideal for data backup, these new drives include either USB 2.0 or USB 2.0 & FireWire 400 interfaces for easy data transfers between computers. This boost in capacity nearly doubles the previously offered capacity for this model.

Simply plug these drives in to your laptop or desktop computer’s USB or FireWire port to add massive storage for office data or digital files, without the need for a cumbersome AC adaptor**. Mobile Hard Drives Design by F.A. Porsche now have the largest capacities available in a portable drive, at a low price per gigabyte.

Housed in a small, sleek case and weighing less than a deck of cards, these mobile hard drives are created exclusively for LaCie by renowned agency Porsche Design GmbH. Exhibiting world-class style and elite performance, Hard Drives Design by F.A. Porsche can be slipped into a shirt pocket for effortless transport. Gain peace of mind by coupling these drives with LaCie’s backup software for effortless data protection.

Drives are durable and lightweight for transporting from one machine to another, and multiple drives can be stacked thanks to secure rubber feet underneath.

• Spacious storage of up to 250GB
• Lightweight, sleek design by F.A. Porsche
• Plug & play and USB Bus-powered**
• LaCie backup software for PC/Mac
• USB or USB & FireWire interface

Mid-July 2007

LaCie Hard Drive Design by F.A. Porsche USB 80GB $85 (USB & FireWire is $105)
LaCie Hard Drive Design by F.A. Porsche USB 120GB $95 (USB & FireWire is $140)
LaCie Hard Drive Design by F.A. Porsche USB 160GB $120 (USB & FireWire is $160)
LaCie Hard Drive Design by F.A. Porsche USB 250GB $240 (USB & FireWire is $270)

About Porsche Design GmbH
The agency is known for creating striking designs for objects as various as motorcycles, cameras, lamps, sunglasses, furniture, street lighting and tramways. Porsche Design evokes a style based on purity, simplicity and elegance, the subtle balance of function and form.

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-Ïto and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit

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Contact LaCie
Press Inquiries: Barry Katcher,
Sales Inquiries: Direct Sales, 503-844-4502,
Reseller Sales, 503-844-4500,

*1GB = 1,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 10–15% less).
**Calculations are based on 900MB per MPEG-4 (DivX®) movie, 1MB per JPEG photo file, and 3MB per MP3 song. These values often vary.


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