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A new survey has revealed that a staggering 1 in 3 children in Britain no longer believe in Father Christmas AKA Santa Claus. With us being Christmas killjoys, does the 21st century mean the end of Santa?

Grant Dain, Co-founder of ‘Father Christmas Letters’ commented; “Parents can now take matters into their own hands and encourage the belief by guaranteeing their child will receive a personalized letter from Santa Claus via our association with by going to

Toy retailer, Nigel Dawson recently commissioned independent research into whether children still believe in Santa Claus. The results highlight that only 60% of kids under the age of 8 still believe.

The shock findings report that just 29% of parents encourage their children to leave a stocking out for Santa to fill. Poor Rudolph is also sadly forgotten, with only 24% of children leaving out carrots – meaning that parents have stopped encouraging Christmas traditions.

For 17 centuries young children across the world have waited with anticipation for Father Christmas’ annual visit. These findings show that his future hangs in the balance.

Nigel Dawson, Director said “Imagination is key to a child’s development. Unfortunately, many children are growing up too fast and missing out on childhood magic. The survey reveals that sceptics wish to wipe out the enchantment of Christmas altogether.”

Each Santa letter from is beautifully crafted and personalized with unique details, including the child’s name and best friend’s name. Available in four different styles; Magical, Humorous, Christian and Humorous for grown up kids, all letters are individually stamped and autographed for authenticity.
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Notes to Editors
Father Christmas Letters was set up in February 2004 by co-founders Nigel Dawson and Grant Dain. The company is based in Cambridge but can service consumers across the globe. The survey was conducted between 27 September and 01 October 2004, by LM Research and Marketing consultancy – a member of The British Market Research Association. 1000 parents of children under 8 years old were questioned.

About Father Christmas
The legend of Father Christmas was introduced after Nicholas of Myra was legendary for his generosity. He died in 340 AD on December 6th, and became the Patron Saint - St. Nicholas’. Evolving throughout the centuries, he was later known to the Americans as Santa Claus and the English as Father Christmas.

Remember the cut off point for receiving your letter in time for Christmas
is 8 December.


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