LaCie Names New Vice President of US Sales

PORTLAND, OR (July 2007) – LaCie is proud to announce that Jim Davis has joined the company as Vice President of US Sales. Mr. Davis will be responsible for building a diversified sales team that will broaden specialty hard drives, storage solutions and monitors with channel partners and end users throughout the United States.

“We are very pleased to have Jim as a member of LaCie’s management team,” said Pierre Van Der Elst, LaCie Deputy General Manager. “With 20 years of consumer electronics and information technology experience, Jim has proven success in areas of sales management, channel development, and product marketing. With the external hard drive market poised for double-digit growth, we feel Jim will be instrumental in positioning LaCie to take advantage of this growth in the US and beyond.

Most recently, Mr. Davis was Worldwide Head of Sales for Planar Systems’ Home Theater Business Unit, where he was responsible for building channels of distribution to more than 40 counties around the world. Prior to Planer Systems, he served as Worldwide Senior Director, US Commercial Sales for InFocus Corporation and various management positions within Sony Electronics Inc.

Mr. Davis holds a BS in mass communications from Towson State University, and an MBA from Eastern Michigan University.


About LaCie
Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com.

Contact Information

Barry Katcher

Public Relations Manager

LaCie

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