BT appoints emuse absolutely to help drive BT’s interactive advertising vision

emuse absolutely have been appointed as a preferred supplier of next-generation interactive advertising services for BT Vision, BT’s digital TV service.

emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.

BT Vision’s interactive advertising will showcase a compelling experience on the TV, drawing on the power of broadband to offer high-speed, video-rich advertiser locations that include sophisticated data capture, search and a quick and intuitive response mechanism.

This sophistication is made possible by Microsoft Mediaroom, the Internet Protocol Television (IPTV) and multimedia software platform that helps enable BT Vision to deliver advanced TV and connected entertainment experiences to its subscribers.

Microsoft Mediaroom features a Multimedia Application Environment that offers richer support for Web services and applications, enabling service providers to deploy advanced features such as dynamic video-on-demand portals, casual games and interactive TV services.

Dan Marks, CEO BT Vision said: “We believe that BT Vision will offer the most compelling interactive advertising opportunity in the UK, and we are delighted to offer advertisers and their agencies a presence on our platform. We have chosen to work with emuse because they are one of the most experienced and sophisticated interactive advertising providers in the UK, with unrivalled IPTV experience.”

Patrick Rainsford, CEO emuse absolutely, said: “This is an excellent opportunity for us to work on the most advanced new platform in the UK. BT Vision is a very exciting offering for viewers and advertisers alike, and it allows us the opportunity to create and deploy much richer and faster interactive advertising with true accountability.

“We are now in a position to offer interactive content on every available platform, completing the emuse absolutely offering.”