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CAREFREE® Celebrity Auction Helps Give Women a "Leg Up" Through Step Up Women’s Network


Donations of Clothing and Footwear Available at Starting on Thursday, June 28th

Skillman, NJ - Now that summer’s underway, are you feeling like your wardrobe needs an infusion of Hollywood glam? Perhaps a pair of sexy shoes worthy of the red carpet? Or a short skirt that plays up your gorgeous, smooth summer legs?

In honor of its new line of hair remover products, CAREFREE® has enlisted the help of celebrities – including actresses Selma Blair and Lacey Chabert, R&B singer Mya, soap star Ashley Jones, fashion designer Cynthia Rowley and pop star JoJo – to donate items from their own closets that represent moments when they showed off their carefree and confident legs on camera, the runway or the red carpet. Starting on June 28th, CAREFREE® will launch the “Leg Up for Step Up Women’s Network Charity Auction,” by making these items available at All proceeds from the bidding will benefit Step Up Women’s Network, a not-for-profit organization dedicated to strengthening community resources for women and girls. CAREFREE® has already committed to making a $25,000 donation to further the charity’s efforts.

“All of us aspire to achieve the effortless confidence that these celebrities exude while walking down the red carpet,” said Michele Poythress of CAREFREE®. “We developed our new line of CAREFREE® hair removal products to help women feel red carpet ready every day, and give them smooth, confident and fresh legs so they can effortlessly wear that sexy pair of shoes or short skirt.”

This year marked the first year the feminine brand expanded into the hair removal category by releasing three new hair remover products, including the CAREFREE® TOTALLY SMOOTH™ Leg Crème, CAREFREE® TOTALLY SMOOTH™ Daily Moisturizer and the CAREFREE® Face & Bikini Total Wax Strip Kit. The CAREFREE® TOTALLY SMOOTH™ Leg Crème has a unique formula that removes even the shortest hairs above and below the surface for up to seven days of smooth legs.


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