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Americans Prefer Family to Food — At Least For One Day


PROVO, Utah — June 28, 2007 —Save your chips and salsa for Cinco de Mayo. Americans find the fourth of July more about family than fireworks, food or anything else — but many will celebrate next week with a burger in one hand and a sparkler in the other.

Qualtrics, a leader in the Internet survey software industry utilized its channels to scan all 50 states, attempting to hone in on the average American’s opinion about the upcoming holiday.

“One thing we know is that Americans love to see data, especially when it relates to them,” says Ryan Smith, Qualtrics Director. “It’s kind of fun to quantify the average public experience on a subject and weigh it against your own — that’s what we tried to create with this survey.”

So what do Americans think? First of all they think Texas is the most patriotic state. Hamburgers are the most consumed food on July 4, with hot dogs as the runner-up, and baseball is the most American sport — by a landslide.

Most Americans can name at least four members of the original continental congress, and as we head toward our presidential primaries, ninety-seven percent of respondents feel that today’s political leaders have less integrity than our nation’s founding fathers. Still, when asked about personal patriotism, respondents earned high marks.

“We generally view ourselves optimistically,” says Stuart Orgill, Qualtrics Director of Corporate Solutions. “Most people categorize themselves as ‘very patriotic.’”

One of the most unanimous responses however, was that family, more than food, more than friends, and more than fireworks is what makes the fourth of July so special. Only 13 percent of Americans are traveling this holiday and most of them are doing so to visit family.

“I think holidays have a way of bringing people together, and that’s probably why we look forward to them so much,” Smith says. “I’ll bet most of the 87 percent of American’s who aren’t traveling are staying home to be with family — either that, or trying to save enough money in gas to buy another burger, or maybe even a grill.”

Qualtrics is a market leader in Internet-based, electronic survey software creation, analysis and distribution. More than 30,000 customers prefer Qualtrics for their market research and survey software needs, including representatives from Fortune 500 companies and the nation’s top business schools. Learn more about Qualtrics by visiting or calling 1.801.374.6682.


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