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Industry First 24-Hour Credit Card Approval Service Launched by Citibank Taiwan


Taipei – Citibank’s just launched “24-Hour Card Approved Process” is expected to make a major industry impact in Taiwan, said Citibank Taiwan Credit Card Director, Mr Pradeep Pant.

Speaking at the launch Pant said, “As faster approval and issuing was one of the most requested features from customers during feedback surveys, we expect this new service will attract many new credit card customers to Citibank.”

He added, “Prior to the 24-hour offer, credit card applications in Taiwan took between 5-14 working days to approve and issue. Given this, introducing a streamlined application and approval processed was a top priority and we are delighted to be the first bank in Taiwan to launch a 24-hour service. To add convenience and speed, approval news will now be sent to customers via SMS.”

From today, customers can simply visit one of Citibank’s seven “24 Hour Card Approved Process” stands to complete an application form. In addition, customers living in the greater Taipei region can now make phone applications - if successful, the approval will be sent via the post in three days or less.

Citibank also introduced a “Go to the Movies on Citibank” benefit. In an exclusive alliance with Vieshow Cinema, Citibank Diamond Preferred, Platinum, Pattern Reward and Clear credit card holders can look forward to many movie-watching special offers including a 40% discount on ticket purchases (Monday - Thursday).

Mr. Pant said, “This feature is a follow-up to the movie benefits offered by the successful Citibank Clear Card. Because they were so popular with Clear credit card holders we decided to extend the offer to our Diamond Preferred, Platinum and Pattern Reward credit cardholders.”

Citibank credit cardholders can also look forward to 15% ticket discounts for Internet and on-premise purchases during the weekend and national holidays.


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