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Is There Such A Thing As Too Much Paris? America Thinks So


PROVO, Utah — June 27, 2007 — Do you feel that there has been an excessive amount of news coverage about Paris Hilton lately? If so, you’re in good company. A recent poll shows that 89 percent of Americans agree — and yet here we are, still talking about her.

Qualtrics, a leader in the survey software industry surveyed respondents from all 50 states in an attempt to discover the public’s point of view on Paris’s recent media hype — with unflattering results for the billionaire heiress.

“We wanted to know how the American audience felt about this story’s coverage — if they were sick of hearing about it, or if they wanted more,” said Ryan Smith, Qualtrics Director. “We knew they would have an opinion, but I don’t think we expected it to be as strong as it turned out to be.”

Although precedent may demonstrate that her treatment was unfair, only 16 percent of respondents felt that Paris’s sentence was excessive compared with that of others who committed the same offense. Even those living the simplest of lives can figure out that easy math — 84 percent of Americans feel the Simple Life co-star deserved what she got.

Those surveyed continued to judge harshly, voting 26-year-old Paris the worst role model for today’s youth, even when pitted only against other party-hopping, limelight celebrities Britney Spears, Lindsay Lohan, and Nicole Richie.

For the two percent of the population who find the press coverage of Paris’s sentence “lacking,” there seem to be plenty of media outlets doing their best to keep you satisfied, even when the rest of the world can’t take another second of it.

“It’s interesting to see how opinionated people are when it comes to celebrities,” Smith laughed. “I think there are costs and benefits associated with being famous — and sometimes the costs outweigh the benefits.”

Qualtrics is a market leader in Internet-based, electronic survey software creation, analysis and distribution. More than 30,000 customers prefer Qualtrics for their market research and survey software needs, including representatives from Fortune 500 companies and the nation’s top business schools. Learn more about Qualtrics by visiting or calling 1.801.374.6682.


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