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NTT Docomo Adopts Macromedia Flashcast Technology For New Mobile Phone Service, i-Channel


San Francisco, CA - September 9, 2005 - Macromedia, Inc. (Nasdaq: MACR) today announced that Japanese mobile phone operator NTT DoCoMo, Inc. will adopt Macromedia FlashCast technology as the infrastructure for i-channel, a news and information service launched today.

Subscribers to i-channel will automatically receive content delivered to their phones, such as news, weather, entertainment reports, sports, and horoscopes. By pushing the i-channel button users can select the channel they want to view. The service will be launched concurrently with FOMA 701i series, which are mid-range 3G handsets developed specifically for NTT DoCoMo by a variety of OEM partners.

“Since the 2003 launch of DoCoMo Flash-enabled handsets, there has been tremendous growth in the mobile ecosystem in Japan,” said Al Ramadan, executive vice president and general manager of mobile and devices, Macromedia. “We’re pleased to see NTT DoCoMo build on their success with the Flash Platform by powering the i-channel service using FlashCast.”

Macromedia’s mobile offerings include Macromedia Flash Lite, Macromedia FlashCast, and the Macromedia Flash authoring tool. Flash Lite is the Flash profile specifically developed for mobile phones. FlashCast is a solution to meet the demands for compelling, consistently updated, easy-to-use mobile data services. The Flash authoring tool enables designers and developers to create rich content and applications across desktops and devices. For more information about the Macromedia mobile and devices vision and strategy, please visit

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences — on the Internet, on fixed media, on wireless, and on digital devices.


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