Deliver Your News to the World Arena Scores With Nortel Innovations


PHOENIX, AZ – Arena, home of the Phoenix Coyotes, is using a network business solution from Nortel* [NYSE/TSX: NT] to help Arena transform into a cutting-edge entertainment facility for fans and employees. The Nortel solution provides voice, data, wireless and multimedia communications infrastructure and services that are helping Arena in its efforts to increase worker productivity, provide new revenue streams and easily allow the addition of advanced, interactive technologies.

As the Arena’s primary vendor, Nortel, through a channel partner, has provided Arena (the “Arena”) with products that are helping in its efforts to streamline its business and provide the foundational base necessary for future upgrades. For example, Arena guests can use the multimedia screen on the IP desk phones in the box suites to view upcoming information on events or games. With future upgrades, guests will be able to purchase tickets, merchandise, food and beverages directly from the phones for delivery to the suite – providing the ultimate service experience for customers and streamlining the ordering process for the Arena staff.

Through Nortel’s technology, the Arena has also been able to reduce the number of fax machines while integrating fax, voicemail and email into a single, consolidated inbox which the Arena expects will increase staff productivity by 30 percent. Arena staff, vendors and guests can now access wireless communications from any location in the Arena with a reliable, high-speed network that eliminates bottlenecks and systems crashes. Additionally, Power over Ethernet supports power to the wireless access points and IP phones, simplifying the deployment of these products across the network.

“The number one thing we were looking for was a technology provider offering superior customer service while working shoulder-to-shoulder with us to set a strategic direction that fit our needs today and into the future,” said Christine Stoffel, vice president of IT and Strategic Operations for the Phoenix Coyotes, Arizona Sting and Arena. “Technology experts were always available and onsite when we needed them and the company’s wireless architecture has provided one and a half times more functionality at a lower cost than competing products. With the solid communications foundation we have put in place with Nortel, we have the ability to add innovative new services helping ensure our building is booked with a maximum number of events.”

“The Nortel solution provides the Arena with a complete unified communications offering that simplifies its business and provides immediate value and cost savings,” said Wes Durow, vice president, Enterprise Marketing, Nortel. “Our communications infrastructure lays the foundation the Arena needs to easily add more advanced technologies in the future ensuring that it remains efficient, profitable and alluring to fans.”

The Arena is equipped with Nortel’s CallPilot unified messaging platform as well as Nortel’s Communication Server 1000 VoIP system. The Arena’s conference rooms and luxury box have Nortel’s IP Phone 2007 and 1140E desksets using Nortel’s Application Gateway 1000. Additionally, the Arena now uses Nortel Wireless LAN 2300 and Nortel’s Ethernet Routing Switch (ERS) 8600 and 5520.

“Nortel simplifies the process for customers like the Arena to create an intelligent environment filled with interactive applications and services that drive new revenue opportunities and improve the overall fan experience,” said Charles Salameh, vice president, Network Business Solutions, Nortel. “Nortel’s business solutions combine world-class technology and services with specialized third party equipment and features resulting in a complete offer with immediate employee and guest benefits.”

Nortel will showcase the capabilities of the Arena as well as the new Hospitality solutions in several demonstrations as part of the 17th Annual Association of Luxury Suite Directors (ALSD) Conference held at the Arena today. Nortel is showcasing interactive cell phone applications like fan voting, digital video surveillance to monitor unauthorized access or abandoned bags and wireless ticketing kiosks that allow event attendees to upgrade their current tickets onsite. Nortel is also demonstrating interactive, wireless hand-held devices available for fans to rent during events that allow them to enjoy instant replays, video clips, fan discussion groups and special contests.

Nortel innovations have helped several stadiums and arenas bring the games closer to the fans by providing new, media-rich applications and services. Nortel solutions power some of North America’s best known sports facilities including arenas and stadiums in New Orleans, Montreal, Ottawa, Denver and San Francisco.


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