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Philippines Citigold Wealth Management Voted "Primary Choice Provider for Investment Advice & Products" in 2007 Reader’s Digest Trusted Brand Poll


The Citibank Philippines Citigold Wealth Management team have topped the “Primary Choice Provider for Investment Advice and Products in the Philippines” category in the prestigious Reader’s Digest Asia Trusted Brand (RDATB) Poll 2007.

The 2007 win is the second for the team as it won the accolade in 2006. In addition, Citibank was upgraded to the Platinum Trusted Brand award. The Gold Trusted Brand award goes to brands that score well above their competitors, while the Platinum Trusted Brand award recognizes truly outstanding achievement and goes to brands that have scored at least double that of their nearest rival.

Speaking about the success, Citibank Philippines Country Business Manager, Mark Jones said: "We are thrilled to receive the Platinum award because it clearly shows we are the preferred and top-of-mind choice by many investors in the Philippines.

He added, “Our win for a second year in-a-row, and upgrade to Platinum status is testament to the strength of our relationships with each of our clients.”

“The Citigold team deserves additional praise because 2006 was a challenging business year. We launched a new investments platform, re-organized our teams and battled a market scare that impacted our unit investment trust fund products.”

Stephen Bird, Asia Pacific Global Consumer Group CEO echoed Mark’s comments in a congratulations note to the team.

“Our customers and the Filipino public have recognized your performance in an unprompted survey. We, in the region, applaud the strides you have made and the successes you have achieved. You should all be very proud of all your accomplishments and how you enrich the Citi heritage in your country.”

The survey was carried out in seven key Asian markets (Hong Kong, Malaysia, Philippines, Singapore, Taiwan, India and Thailand). The Reader’s Digest Awards were based on 7,000 responses to questionnaires and telephone interviews held across the region.

Consumers were asked to nominate their most Trusted Brand in 42 product categories and they were also asked to assign a score for each brand against six core qualities: trustworthiness, credibility of image, quality, value, understanding of customer needs and innovation.

Now in its eighth year, the RDATB is a well-established survey and only one of its kind in Asia. Given its history the survey is trusted and respected by many marketing, branding and advertising agencies.


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