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Panasonic Launches Online Video Resource For Pet Lovers


Panasonic today announced the launch of – an online community and resource for pet lovers to share and watch their “furry friend” videos, communicate with other animal lovers, and view pet articles, advice and even animals available for adoption. According to the 2007-2008 National Pet Owners Survey, more than 63 percent of U.S. households own a pet, and Panasonic highlights “PetCam” as an application available on its network cameras, allowing consumers to monitor their pets from a computer or mobile phone.

“Pets always have been an important part of the family, and Panasonic recognizes that this community could benefit from products and services that fit their lifestyles and needs,” said Bill Taylor, Panasonic Consumer Electronics Company, Vice President, Communications Solutions Group. “We want pet owners to know there are technologies available from Panasonic that will provide peace of mind when they are away from their homes. And by combining Panasonic’s network camera and, we offer the perfect solution for the pet community to share and preserve these precious moments.”

When visiting, pet enthusiasts can upload their pet videos for the world to enjoy and each month one clip will be featured on the homepage. Also available on is a live video feed to animals available for adoption at Common Sense for Animals, a no-kill shelter in New Jersey. The live video also is available at, a result of Panasonic installing network cameras and putting the PetCam application into action. Panasonic also will be giving a grant to Common Sense for Animals to support the shelter and its mission to find pets homes where they will have the potential to become a friend and companion to a loving family.

“We’re thrilled by Panasonic’s generosity to donate their PetCams, because seeing is believing – and with the help of live video, potential pet adopters can view the animals needing a loving family, all before even making a trip to the shelter,”” said Dr. Robert Blease, President of Common Sense for Animals and a Doctor of Veterinary Medicine. “Also, PetCam is a much-needed tool for observing animals at home, when they are not being influenced by human activity. This type of video is extremely valuable for owners and animal professionals to learn what changes may need to be made to encourage positive animal behavior.”

For pet owners who wonder what their animals do when they are not home, Panasonic’s network cameras are ideal for pet watching and sharing. Panasonic’s network cameras have a PetCam application, perfect for users who care about their pets’ safety, or just want to capture those entertaining moments when their pet doesn’t know anyone is watching. Panasonic is highlighting PetCam in four network cameras models, the BL-C1, BL-C20, BL-C111 and the BL-C131 – all which are packed with features ideal for viewing pets either from a computer with Internet access or even from a mobile phone – as each camera comes with a free, permanent Web address.

The BL-C1 (wired) and BL-C20 (wireless) can be operated by remote control and features a 10x digital zoom function for clear, enlarged viewing of one’s pet. These models also have the capacity to store up to 250 images in their internal memory and include color night view mode, motion detection, image transfer and a recording program to view the pet’s natural motion. The BL-C111 (wired) and BL-C131 (wireless) have built-in microphones which allow users to listen to their pets through a PC. These network cameras also can be operated by remote control and feature a 10x digital zoom function, motion detection sensor and image transfer – all perfect for capturing the pet’s every move. Panasonic network cameras are currently available at and and have the following retail prices: BL-C1 for $99.95, BL-C20 for $199.95, BL-C111 for $199.95, and the BL-C131 for $299.95.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic and its products is available at Additional company information for journalists is available at

About Common Sense for Animals

Common Sense for Animals is a 501 c 3 non profit corporation devoted to animal welfare and public education. The organization’s basic premise is that all animals, regardless of how they impact lives, have the right to be treated with dignity and respect. Common Sense for Animals strives to help animals through its web site, educational programs, pet therapy, journal articles and public service. Common Sense for Animals was founded 1990 and is entirely funded by fund raising projects, adoption fees and private donations. Common Sense for Animals is a “no kill” shelter, who in 2006, rescued and adopted more than 1600 puppies, dogs, kittens, and cats. Through the organization’s southern rescue program (prompted by Katrina) Common Sense for Animals has literally rescued hundreds of puppies and dogs that were scheduled to be euthanized within hours of there appointed times.


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