Mattel Announces A New Partnership With Barbie® And The Bonne Bell® Company

wo globally loved girl brands launch an unprecedented girl-focused beauty initiative

El Segundo, Calif.– Mattel today kicked-off the New York Licensing Show by announcing a new premier partnership between Barbie®, the world’s No. 1 fashion-themed doll among girls , and Bonne Bell®, the No. 1 girls cosmetics brand – celebrating a union of girls’ most popular brands. Taking shape in 2008 with two innovative, fun and girl-savvy retail executions for mass, as well as department and specialty stores, the program will represent both brands’ positive relationships with girls and their united commitment to high quality, trend-making products. Complete details of this unprecedented girl-focused beauty initiative will be shared this fall. The Barbie® and Bonne Bell® partnership will bring girls a fun and unique beauty experience, leveraging the unparalleled popularity of Bonne Bell® and the world’s most famous face Barbie® - both recognized among girls as leaders in beauty and fashion.

“This partnership celebrates the Bonne Bell Company’s 80 years of experience combined with the world’s most famous face Barbie – known globally for fashion, beauty and fun,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide for Mattel. “Barbie and Bonne Bell are a perfect union of brands, and this girl-focused initiative promises to bring innovation and fun to the cosmetics category.”

“Both Barbie and the Bonne Bell Company have the unique heritage of positive relationships with generations of girls and women around the globe,” said James Ward, Chief Marketing Officer for the Bonne Bell® Company. “We know that girls, moms and grandmothers will hold a sweet spot in their hearts for our new partnership and we look forward to offering fans of Barbie and Bonne Bell fresh new ways to experience ’all the flavor of being a girl’ today.”