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HomeEarth Inc. and Harvey McKinnon Associates Forge Strategic Direct Marketing Alliance to Serve Non-Profits


Joint Venture to Bring Nonprofits a Comprehensive Direct Marketing Service from Strategy and Creative to Fulfillment and E-Commerce.
Two respected direct response fundraising industry leaders have formed a strategic alliance to help nonprofit organizations minimize expenses and raise more money from their donor databases.
The Delaware-based HomeEarth Inc. will partner with Canadian-based Harvey McKinnon Associates Inc. to help nonprofits enhance donor loyalty and value. Both companies work with many nonprofits in Canada and the USA.
HomeEarth is a pioneer in back-end services including E-Commerce and Fulfillment technology as well as cost effective Gift Processing and customized Technology Solutions. Harvey McKinnon Associates is an award-winning direct response company with global experience in Britain, Australia and New Zealand, as well as North America.
This new strategic alliance gives nonprofits all the services they need in order to cut costs and to raise more funds for their missions.
“We share a common mission: to contribute significantly to the success of each organization we work with,” says David Larkins, Managing Director – Sales and Marketing for HomeEarth Inc.
“HomeEarth shares similar values to our company: we pride ourselves on excellent and innovative client service. We understand the needs of non-profits and we are committed to serving them,” says Lynne Boardman, Managing Director of Harvey McKinnon Associates.
HomeEarth was founded in 1996. It offers non-profits the highest quality back-end service packages available in the marketplace today. Founded in 1989, Harvey McKinnon Associates are respected worldwide for their strategic, creative and analytical skills. Over the years they have helped nonprofits raise hundreds of millions of dollars.
“We desired greater capabilities for our clients at the strategic and creative level,” said David Larkins of HomeEarth, “so we searched through North America’s best DM companies and selected Harvey McKinnon Associates as the company we want to work with.”
“We are delighted to find a partner whose values we share and whose extensive areas of expertise complement our strengths,” adds Harvey McKinnon.
The partnership between Harvey McKinnon Associates and HomeEarth will help non-profits increase long-term donor value.
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