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Avnet Technology Solutions and ASUS Expand Relationship into Mainland China


Contract covers Mainland China’s dynamic, rapidly growing motherboard marketplace

HONG KONG -- Avnet Technology Solutions, Asia, an operating group of the global technology distributor Avnet Inc., (NYSE: AVT) and ASUS United Technology (Shanghai) Co., Ltd.(ASUS), a leading provider of 3C total solutions, motherboard and graphics cards, today announced an agreement to distribute ASUS’ AMD-based motherboards in China. The deal reinforces Avnet’s leading position of number one distributor of AMD products and complementary technologies globally.

As part of the agreement, Avnet will market and distribute ASUS’s AMD-based motherboards in Mainland China, concentrating on specific customer segments including value-added resellers (VARs), system builders and PC assemblers. ASUS’s products are designed and manufactured to ensure high quality and reliability at competitive pricing.

By partnering with ASUS, Avnet is able to expand the breadth of our offerings to the white-box solutions provider and PC builders,” commented Jaideep Malhotra, Vice President and General Manager, Asia Pacific, Avnet Computing Components. “With our commitment to AMD combined with ASUS’ AMD solutions, we can go further into building a unique channel to market enhancing the value to our customers, AMD and ASUS in China .”

“ASUS China is now at a significant stage of enhancing our distribution arrangement with the aim to benefit our resellers and customers,” said Johnny Wang, Vice President, ASUS United Technology (Shanghai) Co., Ltd. “With our ongoing expansion plans we are delighted to have Avnet’s strength in their ability to provide a competitive advantage based on their AMD offerings.”


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