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Early Adopters Remain Primary Market for Portable Media Players


SCOTTSDALE, Ariz., September 1, 2005 - In order for the Portable Media Player (PMP) market to reach beyond early adopters, several issues must be addressed, reports In-Stat ( These factors include high price points, digital rights management (DRM) issues, and perhaps most importantly, the increased availability of video content from download video service providers.

“The good news for PMP vendors is that in the past six months, there has been increased activity among manufacturers and content providers to promote the availability of video content for PMPs,” says Stephanie Guza, In-Stat analyst. “In addition, new product features such as wireless capability and larger screens will be available on next year’s crop of PMPs; and In-Stat believes that the increased capabilities, coupled with the promise of more video content, are factors that could kick-start the market.”

A recent report by In-Stat found the following:

Early adopters will remain the primary market for PMPs this year
The mass market is not yet willing to pay the hefty price tag for PMPs, which is approximately $400 to $500.
PMPs are competing with other converged devices such as handheld gaming devices, smarter PDAs, and portable DVD players
By 2009, In-Stat forecasts that worldwide PMP shipments will reach 7.5 million units.
The report, Video Content Availability Will Be A Key Factor in Portable Media Player Growth (#IN0502131ID), covers the market for Portable Media Players (PMPs), also known as Portable Video Players (PVPs). It includes shipment and revenue forecasts through 2009, profiles of manufacturers and component vendors, and analysis of available video content.

To purchase this report, or for more information, please contact Elaine Potter at 480-483-4441; The report price is $2,995 U.S. Dollars.


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