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Cisco and Best Practices in Corporate Communications host the first annual 2007 New Media Summit


Who: Cisco® and Best Practices in Corporate Communications (BPCC)

What: Web 2.0 has changed how businesses not only communicate with their customers, partners, and shareholders but also how a company communicates and collaborates with its employees. Communications is fast becoming a competitive advantage for companies to compete on a global basis.

The corporate communications team at Cisco and the organization Best Practices in Corporate Communications ( invites you to join a global summit for communications professionals, journalists and bloggers to talk about the impact of new media in business communications.

Join us for a day of interactive discussions, best practice sharing, and expert speakers to learn how you can drive innovation and success using social networking and collaborative tools in your organization.

When: Tuesday, June 5, 2007, from 9:00 a.m. - 3:00 p.m. PT

Where: To attend live via webcast:


9:00-9:45 AM PT Keynote: “The Social Media Explosion,”
Dan Scheinman, SVP and GM, Media Solutions Group, Cisco
9:45-10:45 Measuring the ROI of Social Media

Jen McClure, Executive Director, Society for New Communications Research,

Katie Paine, President & CEO, KDPaine & Partners, LLC, Katie Paine’s PR Measurement Blog
Adam Brown, Director of Digital Communications, The Coca-Cola Company, Watch Adam’s interview at Ketchum
Jeremiah Owyang, Director of Corporate Media Strategy,, Web Strategy Blog

10:45-11:00 Break
11:00-12:00 The Changing Media Landscape: Convergence of Traditional and New Media

John Earnhardt - Blogger in Chief, Cisco

Eric Savitz, Barron’s West Coast Editor & Tech Trader Daily Blogger
Dan Gillmor, Center for Citizen Media
Dean Takahashi, Technology Columnist, San Jose Mercury News
Tom Foremski, Silicon Valley Watcher

12:00-1:00 Lunch
1:00-2:00 Internal Collaboration Tools & Strategies:

Rick Wion, Web Strategy Director, GolinHarris

William Wohl, Vice President of PTG Communications, SAP AG
John Slavney, Director of Internal Communications, BP Americas
Scott Wilder, Group Manager of Intuit Small Business Online Communities
Terry McKenzie, Senior Director, Global Employee Communications and Communities Organization, Sun Microsystems

2:00-3:00 Communicating in Virtual Worlds

Christian Renaud, Chief Architect of Virtual Worlds, Cisco

Doug McDavid, Business Architect at the IBM Academy of Technology, IBM
Reuben Steiger, CEO, Millions of Us,
Paul Steinberg, Intel Software Network, Intel

About Best Practices in Corporate Communications
Best Practices in Corporate Communications (BPCC) is a member-based service and benchmarking resource for over 50 Fortune 500-level member companies. BPCC provides the opportunity for these companies to exchange best practices relating to communications issues, to benchmark corporate communications practices, and to build corporate communications management and resources.

About Cisco Systems
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to


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