Baseball Legend Tony Gwynn Participating in Wheaties Fit To Win Challenge

Upcoming National Baseball Hall of Fame Inductee Eats His Wheaties to Get in Shape for the Big Day.

Major League Baseball® great Tony Gwynn has teamed up with Wheaties to participate in the Wheaties FIT TO WIN CHALLENGE, a 12-week online program that promotes a healthy lifestyle through balanced nutrition and exercise. The FIT TO WIN CHALLENGE Web site launches three weeks into Tony’s fitness program and will continue to follow Tony through the remainder of the challenge as he sets out to accomplish his goal of obtaining a healthy lifestyle.

Consumers are able to log on to Wheaties.com, click on Fit To Win Challenge and track Tony’s progress from start to finish. The site allows consumers to check his stats, see behind-the-scenes footage of workouts, and read Tony’s weekly blog.

“Since my retirement from Major League Baseball®, it’s hasn’t been as easy to stay in shape as it used to be,” said Tony Gwynn. “This year I’m being inducted into the National Baseball Hall of Fame and I want to make sure I look and feel my best for one of the proudest moments in my life. I’m confident that participating in the FIT TO WIN CHALLENGE and eating my Wheaties will help me knock this out of the park.”

During the course of the 12-week challenge, Tony will adopt a weekly exercise regime and learn how to eat smart. There will also be detailed information and advice on the Wheaties.com Web site about how consumers can take the FIT TO WIN CHALLENGE to help achieve a healthier lifestyle following tried and true nutrition tips and incorporating exercise into their daily routines.

Having a Wheaties breakfast is a great way to start the morning off right, providing a solid source of whole grain, fiber and 12 vitamins and minerals that can help jumpstart your metabolism and keep your body running at it’s best. That’s why during the FIT TO WIN CHALLENGE, Tony’s goal is to begin his morning with a whole grain packed bowl of Wheaties. Research shows that whole grains can help men manage their weight. Not only that, whole grains are a great source of carbohydrates - the fuel your muscles run on.