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Little Rock Motorists Urged To íBe Tire Smartí; Donít Let The Heat Beat Your Tires


News Advisory:

WHAT: Free tire pressure clinic to promote proper tire care. Motorists can get their tire pressure and tire tread depth checked, learn how to do these quick, easy and essential maintenance tasks and get a free tire gauge, too!

Did you know that heat is your tiresí no. 1 enemy! Research reveals that 85 percent of drivers donít properly check tire pressure. Millions of vehicles have at least one tire that is significantly under inflated. To counter these alarming facts, the Rubber Manufacturers Association (RMA) and Firestone Tire and Service Center are working together to educate Little Rock drivers about proper tire care.

WHEN: Monday, August 22, 2005, Tire Checks: 7 a.m. to 6 p.m.

MEDIA AVAILABILITY: 7 a.m. to 1 p.m.

WHO: Rubber Manufacturers Association and Firestone Tire and Service Center

WHERE: Firestone Tire and Service Center, 12320 Chenal Pkwy., Little Rock, AR, 501-225-6300


-- Alarming Data on Lack of Tire Care Knowledge: RMA and federal government research on nationís lack of tire safety knowledge.

-- Helpful Tire Checks: Free tire checks including pressure and tread checks and íhow toísí for drivers.

-- Tire Safety Tips & Free Tire Gauges: Consumers who stop by will get a free tire gauge, windshield reminder sticker and a brochure on tire safety tips.

The Rubber Manufacturers Associationís nationwide consumer awareness campaign, ďBe Tire Smart -- Play Your P.A.R.TĒ promotes the importance of proper tire care, which leads to a safer driving experience. For more information please visit


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