H&M Beauty Introduces Two New Fragrances for Him

MIDTOWN PULSE

Fresh. Vibrant. Modern.

Capturing the pulse of the city, Midtown Pulse opens with an energetic blend of bergamot, pineapple, rose and cardamom. The fragrance evolves into an aromatic heart of lavender, geranium, apple and orange flower, before settling into a warm base of sandalwood, tonka bean, vanilla and ambroxan.

Balancing freshness with depth, Midtown Pulse is a contemporary fragrance with an aromatic character and a smooth, warm finish.

Fragrance notes

• Top: Bergamot, Pineapple, Rose, Cardamom

• Mid: Lavender, Geranium, Apple, Orange Flower

• Base: Sandalwood, Tonka Bean, Vanilla, Ambroxan

PREMIERE NIGHT

Bold. Refined. Distinctive.

Premiere Night combines fresh citrus and aromatic spices in a confident, contemporary composition. Basil, lemon, orange, nutmeg and black pepper create a vibrant opening, followed by a heart of rose absolute, dry amber, cistus and geranium. A rich base of patchouli, musk, Kashmir fusion and moss adds warmth and depth to the fragrance.

With its balance of fresh, spicy and woody notes, Premiere Night offers a distinctive scent with a sophisticated character.

Fragrance notes

• Top: Basil, Lemon, Orange, Nutmeg, Black Pepper

• Mid: Rose Absolute, Dry Amber, Cistus, Geranium

• Base: Patchouli, Musk, Kashmir Fusion, Moss

With two distinctive scent profiles, H&M Beauty invites you to explore fragrance as an expression of personal style. From the fresh, aromatic character of Midtown Pulse to the warm, spicy notes of Premiere Night, the two new fragrances offer different ways to find your signature scent.

Midtown Pulse and Premiere Night will be available for EUR 19.99 each.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:


Tilda Johansson

tildax.johansson@hm.com