Clemens Strauss to Lead Loyalty and Marketing of Lufthansa Group

• New role brings together the Group’s Loyalty Ecosystem and Corporate Marketing

Clemens Strauss will assume responsibility for Loyalty and Marketing for Lufthansa Group effective January 1, 2027.

In his new role, Clemens Strauss will be responsible for the strategy and further development of the Group-wide Loyalty Ecosystem, including the strategic direction of Miles & More, with the aim of further integrating the various offerings of the Group’s airlines. In addition, he will oversee Lufthansa Group’s brand communications, cross-Group marketing campaigns and standards, as well as the strategic management of its partnership portfolio. A key focus will be on positioning Lufthansa Group as the Group’s umbrella brand and ensuring consistent coordination of customer communications across the Group.

By bringing Loyalty and Marketing together, Lufthansa Group aims to further develop its customer engagement and loyalty activities across the Group, align them more closely and create a more holistic approach.

Clemens Strauss joined Lufthansa Group in 2014 and brings extensive leadership experience in marketing, customer experience and digital business models. Among other roles, he served as Managing Director of Oscar Bravo GmbH, Lufthansa Group’s digital marketing unit. Most recently, he was responsible for Customer Experience, Product and Marketing at Eurowings in Cologne.