Patagonia Provisions Grows Tinned Salmon Portfolio with Launch of Smoked Wild Keta Salmon, Bringing a More Versatile Option to Consumers

Today, Patagonia Provisions introduced Smoked Wild Keta Salmon, a lightly smoked, wild-caught salmon. Wild-caught off Lummi Island, Washington, and sourced from stable populations verified by the Good Fish Foundation, the new salmon is available on Patagonia.com and in Patagonia stores.

The new tinned fish comes amidst a national protein craze. About half of U.S. adults say they are seeking more protein in their diets, up seven points from 2025. But not all protein is created equal. Seafood is the only natural source of long-chain omega-3 fatty acids, which are crucial for brain and heart health.

Keta salmon is a versatile pantry staple for salads, sandwiches, pasta, grain bowls and salmon spreads. Each serving provides 20 grams of protein and 598 milligrams of omega-3 fatty acids, and is rich in vitamin B12 and a good source of vitamin D. The salmon contains just four ingredients: wild Keta salmon (Oncorhynchus keta), organic brown sugar, salt and natural wood smoke. The thicker fillet and lighter smoking process let the flavor of the fish shine.

“Keta gives our customers another delicious way to enjoy wild salmon, while upholding the sourcing standards Patagonia Provisions is known for,” said Paul Lightfoot, General Manager of Patagonia Provisions. “Keta expands our protein offering, giving consumers more opportunities to hit their nutrition goals while building a market for fish that deserve a place on your table.”

New salmon, same sourcing commitment

Patagonia Provisions already sells a highly-rated Pink Salmon that returns on a two-year cycle, sourced from the same fishery that supplies the new Keta Salmon, building on the longstanding relationship.

After a shorter-than-usual Pink Salmon season left longtime fishing partners with less supply than expected, the company faced a product-availability gap, and fishers earned less income than expected. Instead of simply letting its tinned salmon go out of stock, the team worked with the fishery to bring this new species to market.

Keta’s annual return provides a more regular fishing opportunity, offering more ways to support those same partners while not disrupting salmon supply for consumers. Keta salmon is not as well known as species like Coho or King, however, its populations are stable and not overfished.

The fishery uses reef netting, a selective fishing method rooted in Coast Salish traditions that allows crews to release non-target fish alive.

By building demand for Keta, which is sourced from stable populations verified by the Good Fish Foundation, Patagonia Provisions aims to broaden consumers’ choices beyond more sought-after salmon such as king, sockeye and coho. This novel approach recognizes that responsible seafood sourcing depends not only on which species people eat, but also on the health of the specific populations and how the fish are caught.

In addition to omega-3 fatty acids, vitamin B12 and vitamin D, each serving also provides 235mg of phosphorus, 2.14mg of iron, 22.7mcg of selenium, 5mg of niacin, as well as other B vitamins.

To purchase the new salmon, visit patagonia.com, it’s also available in Patagonia stores for $12 per tin or $72 for a six-pack.

About Patagonia Provisions
Patagonia Provisions is the food and beverage business of Patagonia, bringing delicious and nutritious Patagonia-branded products that help fight the climate crisis to customers across the United States. Patagonia Provisions is committed to supporting farming and fishing practices that restore and regenerate soil and waters rather than extract from or deplete them. A certified B-Corporation, Patagonia is in business to save our home planet.

Contact Information

Rachel Stoczko

Communications

PR for Patagonia Provisions

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